McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]
Cinema advertising giant Pearl & Dean has chosen to support the London’s Air Ambulance charity with the launch of its Christmas campaign, in a push through creative agency Procreate London. The support will see the charity’s campaign, “It wouldn’t be Christmas for us without London’s Air Ambulance”, aired throughout the capital’s cinemas for four weeks. […]
Energizer, the UK’s fastest growing battery brand, is back on TV with a new multi-media campaign that focuses on the brand’s credentials in leading innovation and longevity, a key selling point for batteries at Christmas. The TV creative, originally developed by TBWA\Chiat\Day, features the iconic Mr Energizer chased by a swarm of drones. Reinforcing […]
Quiet Storm has created the next instalment of its “Share a Moment, Share a Moonpig” campaign – with a heartfelt and humorous Christmas ad for Moonpig. The new campaign shows that no matter how long the gift list, giving doesn’t have to be an impersonal and generic act with Moonpig’s range of personalised and personal […]
Betway, the global online betting company, has launched the second of two new episodes under its “For the Love of the Game†platform, taking inspiration from the golden age of cinema. ‘Temple’ follows ‘Lair’ in dramatising the ‘For the Love of the Game’ campaign thought, that when the game’s on everything else is a mere […]
During three days from November 24th to November 27th, Boursorama Bank is launching a new cash gift for its new clients in France. (They receive 130€ when they open a new bank account.) Unfortunately, ad blockers users wouldn’t be able to see this new special offer, which is being promoted via Boursorama’s national banner ad […]
GAME is proud to launch its new ‘Deadline Deals’ campaign, fronted by football manager Harry Redknapp. Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well […]
Barnardo’s launched phase two of its award-winning ‘Believe in Me’ campaign with a TV ad in the run up to Christmas. The UK’s leading children’s charity is running the inspirational film in the approach to the festive season to show how children need to be loved, listened to and supported and to encourage people […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the creative industry who have pushed boundaries and inspired others through their unique work in advertising. Without further ado, here are our picks (in no particular order) […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]