Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

 DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]

Guns Or Knives Hijack Sneaker Vlog for Concern Worldwide

Guns Or Knives Hijack Sneaker Vlog for Concern Worldwide

Guns or Knives have just launched a charity campaign with a difference. YouTube sneaker vlogger Seth Fowler reviews a shoe with an incredibly durable design, one that helps Concern Worldwide workers reach the world’s poorest people. The 60-second ad, devised by winning-Young Lions Creative Team Eric Gasparro and Kieran O’Driscoll, opens on Seth Fowler reviewing […]

McCann Worldgroup named ‘Network of the Year’ for fifth time at 2018 Golden Drum Festival

McCann Worldgroup named ‘Network of the Year’ for fifth time at 2018 Golden Drum Festival

McCann Worldgroup was recognised as “Network of the Year” at the Golden Drum Festival, for the fifth time in six years and third year in a row. This continues the unprecedented track record started last year when, for the first time in the festival’s history, a network received this accolade this number of times, previously […]

Electric Theatre Collective Urges You to “Use Your Vote,” Collaborating on Levi’s Campaign with FCB West

Electric Theatre Collective Urges You to “Use Your Vote,” Collaborating on Levi’s Campaign with FCB West

 Electric Theatre Collective gets in on the all-important message from Levi’s to “Use Your Vote,” providing VFX and colour for the multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. Created by FCB West, the integrated campaign features people from around the world unified by […]

BETC Paris’ new film take a crazy journey through the mind of a CANAL+ screenwriter

BETC Paris’ new film take a crazy journey through the mind of a CANAL+ screenwriter

 CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope, Versailles and The Bureau, but also for its implication in and support of French cinema production. Now CANAL+ launches its new signature “CANAL+ CREATES”, consolidating its role as a major pillar for creation in […]

LIDA launches EMEA-wide brand campaign for Invesco

LIDA launches EMEA-wide brand campaign for Invesco

LIDA has launched a brand campaign that brings to life the Invesco exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times. Collaborating with renowned illustrator, Noma Bar, the campaign features visuals that reveal a second illustration in the negative space. The campaign is aimed at Independent […]

All-drone shot film for OverAndAboveAfrica highlights the poaching threat to animal collectives

All-drone shot film for OverAndAboveAfrica highlights the poaching threat to animal collectives

What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of ‘A Guardian’ – a glorious drone-shot film for charity OverAndAboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their […]

Barclaycard collaborates with British rapper Nadia Rose to inspire people to ‘Start Today’

Barclaycard collaborates with British rapper Nadia Rose to inspire people to ‘Start Today’

 Barclaycard launches the next phase of its ‘Start Today’ campaign with a disruptive film featuring British star Nadia Rose to inspire people to get started on the things that matter most to them. The multi-channel campaign featuring the new film debuted on 13th October across TV, cinema, social media and Barclaycard owned channels, and […]