Shock Absorber, the UK’s number one sports bra brand, has launched a new digital-first campaign to grab attention, educate and encourage women to look after their breasts whilst exercising. Running for eight weeks from October 24, the campaign leads with a high-energy 60 second video that will appear on Facebook, humorously detailing the effect […]
Produced along with M&C Saatchi and Electric Lime Films (EL° Films), the film’s essence is a love story between a man and the luxurious lifestyle of Mamsha. A man of today, drifts through his days, looking for something he vaguely feels is missing in his life – he walks the beach, he drives the island, […]
Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]
Habito, the pioneering online mortgage broker, has unveiled the next phase of its new disruptive advertising campaign ‘Hell or Habito’, led by Uncommon. Following on from the roll-out of OOH activity on 10 September and the first TV ad on 24 September, a second TV ad is being released continuing the ‘Hell or Habito’ […]
 Award-winning director Vincent Peone, collaborating with Emily Ratajowski and the content team at Vogue, finds an ingenious way to break down a complex issue that affects all Americans in a new short film for the acclaimed magazine. The teacher in this case is Emily Ratajkowski, the model and swimsuit line owner with a very […]
One of the UK’s most recognised fast-fashion brands QUIZ – has appointed Media Agency Group (MAG) to elevate its brand via a national TV campaign endorsed by the cast of ITVBe show ‘The Only Way is Essex’ (TOWIE). The QUIZ x TOWIE: The Party Edit collection, debuted on 21st October and launched with the […]
Children’s charity Ronald McDonald House Charities (RMHC), which provides free ‘home away from home’ accommodation at specialist children’s hospitals across the world, announced its latest UK campaign – Hold Them Close. Created and delivered by social and creative agency eight&four the campaign consists of a series of three original videos that follow the stories […]
Creative agency Barbarian, and middleware company, Solace, have collaborated to create a new campaign to raise awareness of the brand’s new product called PubSub+. The two 60-second spots are geared towards the Developer community, one that has its own set of rules and is very skeptical of everything, especially when it comes to marketing gimmicks and new developer tools. To reach this […]
Key4Women, a network dedicated to helping entrepreneurial and professional women succeed in business, in partnership with independent agency, Marcus Thomas LLC, launched a social media campaign to coincide with October’s National Women in Small Business month. Marcus Thomas created the campaign concept, #RealLifeBosses, which aims to combat gender bias in the workplace, while celebrating […]
American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey. This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million US Credit Card Members more options for how they pay […]