Following the communication concept, “Your World Can Not Stop,” Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear’s parts interact with […]
British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. The concept, devised by McGarry Bowen and developed in collaboration with Rock Hound and Big Buoy, consists of five installments, each one featuring […]
Dubai-based creative agency TBWA\RAAD, have launched their latest initiative for INFINITI addressing women driving in Saudi Arabia. Women in Saudi Arabia started driving for the very first time in June 2018. It was a day of celebration, anxiety and certainly lots of expectations. While many brands took the opportunity to send messages of support through […]
Studio Blvd. has created a new Labels Are For Clothes campaign with River Island featuring a mixed ability cast. The AW18 campaign was created in response to the tens of thousands of comments generated from the successful launch of Labels Are For Clothes in SS18. Loving the first instalment, fans of the campaign asked to […]
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch the new Aura Mugler Perfume range that sees a fleet of specially wrapped, glittering green taxis hit the streets across five key cities The glitter and gloss vinyl wrapped taxis are part of a wider social influencer campaign that […]
 For French cinema Pathé Gaumont, BETC Paris has created a little gem of a love story, a true declaration of love for cinema but also a romantic short film in itself. This is the story of two strangers who cross paths thanks to their common love for cinema. The young woman and man notice […]
Hair bias is rarely discussed, but it remains a persistent global problem which affects millions. This year alone, families have had to take legal action both in the UK and overseas for the right to have their children attend school with their natural Afro hair. Whether it be the refusal to overturn an American state […]
OREO, the world’s favourite cookie, has revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS. The campaign is the first work to launch […]
Sky Mobile has launched the next instalment of its ‘Hello Possible’ campaign starring Lily James. Created by WCRS, the campaign’s two 30” spots see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network. The first spot airs on […]
easyJet, Europe’s leading airline, will launch a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. The engaging and uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of […]