Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September. Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere, then further TV spots and online channels, […]
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted […]
William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]
The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? On September 20, Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers […]
Of the 6.1 million smokers in England, six in 10 want to quit but most try to quit using willpower alone (or ‘cold turkey’) despite this being the least effective method. The most successful quit attempts use a combination of effective stop smoking support methods. This year Stoptober, Public Health England (PHE) will be encouraging […]
Algorithms have become so present in people’s lives that they can influence hundreds of our decisions every day without even being noticed. With eyes fixed on smartphones, desktops, TVs, and other screens, people are impacted by mathematical formulas that help to create a strange pattern about movies or shows they watch, products they buy, and […]
Wagh Bakri’s new TVC for Spiced Tea, conceptualised by Scarecrow M&C Saatchi, talks about how the addition of seven spices to your fitness routine can help you achieve health goals. The rise of fitness culture in India is inevitable process with people trying to compensate for reduced physical activity in daily life. What started […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]
“Tablet down, let’s go” says dad as the family preps for the road trip. They pile into their all-new 2019 Toyota Corolla Hatchback and take off on an adventure. Before you know it, the tablet is forgotten, and life takes over. This family is living life “Greater Than” before, and the Corolla Hatchback helped them […]
Traffic accidents caused by use of cell phones during the driving, increased in Chile. The most recent report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by “distracted driving” have risen a 93.2% in the last six years. To highlight this an initiative of Movistar, with […]