New Brand Platform “Invest Like the Future is Watching” Reflects the Firm’s Purpose Celebrating a decade of client-centric success and global growth through the unification of 11 different brands and investment capabilities, Nuveen, the investment manager of TIAA, is introducing a new brand platform that articulates the firm’s core purpose: investing for future generations to […]
Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z’s […]
The newest campaign for long-term client Navigant Credit Union from Nail Communications uses humor to challenge people who stick with their banks despite being unhappy with them. With Navigant suggesting that ‘You Deserve Better’, according to Nail Creative Partner, Brian Gross. Gross explains, “On average, a person’s relationship with their bank lasts 17 years. But […]
‘Co-op Plot Twist’ is Co-op’s biggest ever value campaign, matching Aldi prices on over 100 everyday essentials for its Members. Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The campaign is the convenience brand’s first ever Aldi price match campaign, highlighting Co-op’s commitment to its members. Co-op […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
Created by DUDE, the comic film highlights the finance platform’s ability to transform the painful process of VAT registration into a stress-free experience Red tape, administrative hurdles, endless paperwork – for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a notoriously stressful […]
Four-part social media campaign from Superdigital takes a hands-on approach to launching Copilot+ PCs, organically earning 9 million views and over 200K engagements As longtime partners, Microsoft and independent creative agency Superdigital have created some of the most memorable brand moments on the internet – from viral TikTok filters to internet-breaking collabs with satirical designer […]
The Cat Conversion System is an innovative collaboration between WHISKAS®, CHEP Network, AMV BBDO, EssenceMediacom and Enthral WHISKAS®, a trusted leader in cat food since 1958, is turning self-proclaimed ‘cat haters’ into ‘cat lovers’ through an innovative new program in partnership with CHEP Network, AMV BBDO, and EssenceMediacom and Enthral. Launching first in Australia, WHISKAS® new cat adoption campaign […]
Supported by Brazilian celebrities such as Tatá Werneck, João Vicente de Castro and Gabriel Louchard, the initiative will include the largest genetic study to date of Caramelos and the founding of the Caramelo Kennel Club PEDIGREE®, the leading brand in dog food in Brazil and the world, is launching the campaign “Caramelo,” starring the so-called Caramelo mutt […]
Publicis London, in partnership with nicotine-free portable aromatherapy diffuser Ripple+, has launched a new campaign to raise awareness about the dangers of illegal vapes. Launching today, the aim is to educate people who regularly use illegal vapes on the harmful ingredients and toxins they contain – including lead. While 5.6 million adults in the UK vape, 11% […]