“When You Love Aruba, It Loves You Back” reframes the relationship between visitor and local — not as transactional, but as a connection that flows both ways. Creative agency Deep Focus, in partnership with the Aruba Tourism Authority, recently announced the launch of a new national campaign that rewrites the rules of traditional travel advertising. Rather than […]
A Magnetic New Campaign for Magners Magners is set to fizz this summer, and it’s pulling people in. ARK Agency has unveiled its first major campaign for Magners since being appointed as the lead strategic and creative agency for the iconic Irish cider brand, marking a bold new direction for Magners, that aims to reinvigorate […]
Founders Agency brings humour and heart to a culturally relevant activation, celebrating personality over height in the latest brand act under its Escape the Flavorless platform launched earlier this year. Seagram’s Escapes is leaning into culture and challenging traditional dating norms with the launch of Short King Week, designed to celebrate confidence, individuality, and flavor, […]
Gong cha invites bubble tea lovers into a vibrant, miniature universe to celebrate its first-to-market ‘mini’ tapioca pearls product Global bubble tea brand Gong cha unveils an imaginative new Gen AI campaign ‘Mini Pearl Adventures’ to launch its latest product innovation, Mini Pearls, created by VCCP’s AI creative agency faith and digital experience agency, Bernadette. The social-first campaign taps into the global […]
‘We All Understand Coca-Cola’ highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke. Each story is written in two languages—one flowing from left to right, the other from right to left—meeting in the middle to form the […]
Independent full-service creative ad agency Bray & Co continues to advocate for the importance of inspiration in effective marketing by launching two annual creative residencies in partnership with the globally acclaimed High Desert Test Sites. The program is designed specifically for anyone who wants to inspire—both agency and client side—who are hungry for something deeper—space, time, and meaning—in […]
San Diego-Based agency Raindrop crafted imaginative campaign to share the news Premium hot sauce brand TRUFF partnered with Starbucks to offer TRUFF Hot Sauce packets in two flavors – Original and Jalapeño Lime—as part of Starbucks Spring menu launch on March 7. Customers could get a free packet of TRUFF Hot Sauce with a qualifying purchase of any breakfast […]
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies today launches its new ‘Next Stop, Toolstation’ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, ‘Night’ […]
‘Road Happy’ by VCCP is an Ocean Outdoor digital creative competition winner Today, Kwik Fit launches its latest campaign created by its agency of record VCCP, ‘Road Happy’. The digital out of home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan cars as they are stuck in queues at traffic lights, serving drivers with a joke according to the make, […]
SMUG Dairy, the innovative hybrid dairy range from Kerry Consumer Foods, has launched a new campaign to show conscious dairy lovers that they don’t have to compromise on taste. While many of today’s consumers are looking to cut back on dairy for health and environmental reasons, their love for the taste of their favourite products […]
