SHELTER APPEALS FOR DONATIONS AS IT LAUNCHES OUT OF THIS WORLD CHRISTMAS CAMPAIGN THAT EXPOSES HARSH REALITY OF CHILDREN IN TEMPORARY ACCOMMODATION

SHELTER APPEALS FOR DONATIONS AS IT LAUNCHES OUT OF THIS WORLD CHRISTMAS CAMPAIGN THAT EXPOSES HARSH REALITY OF CHILDREN IN TEMPORARY ACCOMMODATION

Housing and homelessness charity Shelter today launches its 2024 Christmas campaign, titled ‘World of our Own’, which steps into an imaginary world to escape the harsh reality of temporary accommodation. It comes as figures from the Ministry of Housing, Communities and Local Government show that over 150,000 children in England are currently homeless and living […]

Sainsbury’s & the BFG launch their phizz-whizzing new Christmas campaign

Sainsbury’s & the BFG launch their phizz-whizzing new Christmas campaign

In the heartwarming TV advert, two old friends embark on a journey, showcasing the delicious flavours of the festive Taste the Difference and Sainsbury’s ranges In a TV first, real-life Sainsbury’s colleague ‘Sophie’ is featured alongside lovable character the Big Friendly Giant (the BFG) The 60” is set to premier on TV at 20.15, during […]

Very chooses creative consistency this Christmas

Very chooses creative consistency this Christmas

With the festive season fast approaching, online retailer Very is using the power of creative consistency to maximise impact via its marketing. At the heart of this strategy is bringing back its much-loved and highly effective flamingo-filled Christmas creative. The insight-driven campaign, developed in partnership with The Gate in 2023, launched the brand’s fun and flamboyant […]

NEW CAMPAIGN INVITES CUSTOMERS TO ‘GIVE KNOWINGLY’, CELEBRATING JOHN LEWIS AS THE HOME OF GIFTING

NEW CAMPAIGN INVITES CUSTOMERS TO ‘GIVE KNOWINGLY’, CELEBRATING JOHN LEWIS AS THE HOME OF GIFTING

Today, John Lewis launched the second campaign in its trilogy. ‘Give Knowingly’ celebrates the wisdom and wise choices of its customers, as they search for the perfect Christmas gift for their loved ones. It reinforces John Lewis as the home of gifting and showcases the breadth of the retailer’s offer. It’s the second chapter of […]

TEADS UNVEILS CONTEXTUAL COMMERCE FORMATS POWERED BY DPA WITH ADIDAS AS LAUNCH PARTNER

TEADS UNVEILS CONTEXTUAL COMMERCE FORMATS POWERED BY DPA WITH ADIDAS AS LAUNCH PARTNER

The solution is available globally making Teads one of the largest open internet platforms to offer Dynamic Product Ads (DPA). Teads, the global media platform, today introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalized shopping demand grows, this innovation […]

Blis Strikes Exclusive Deal with Virgin Media O2 Business to Enhance Advertising Offering

Blis Strikes Exclusive Deal with Virgin Media O2 Business to Enhance Advertising Offering

The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement. Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion […]

Forsman & Bodenfors Rejuvenates and Expands Highly Successful “The Workout Called Life” Campaign for Therabody

Forsman & Bodenfors Rejuvenates and Expands Highly Successful “The Workout Called Life” Campaign for Therabody

Award-winning global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s groundbreaking 2023 campaign “The Workout Called Life,” which highlights the wellness advantages and impact of its revolutionary Theragun product line. For the second installment, F&B and Therabody have teamed up to create two distinctive :30 spots, which reflect both […]

WeRoad’s Chilling Horror Campaign by DUDE London Warns of the Perils of Unused Annual Leave

WeRoad’s Chilling Horror Campaign by DUDE London Warns of the Perils of Unused Annual Leave

Be Afraid, Be Very Afraid…. ….of the Holiday Reaper In 2022 and 2023, less than 40% of the UK workforce took all of their annual leave allowance.  In a recent survey, WeRoad found that a significant portion of workers are unclear about their company’s policies regarding unused vacation days, potentially leading to lost holiday time […]

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