What do pixels taste like?

By on    Agency, Latest, Marketing, People  

You’ve likely seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer for brands reliant on easily digitised senses like sight and sound, but you can’t eat pixels so what can the metaverse do for F&B brands reliant on taste?

What do pixels taste like?

What do Pixels taste like?

Passendo appoints Harry Charalambous as Head of Demand & International Growth

By on    Agency, Latest, People  

The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor

Passendo appoints Harry Charalambous as Head of Demand & International Growth

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, […]

GumGum Announces Industry First Contextual Partnership with Tumblr

By on    Agency, Innovation, Latest, Mobile  

Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability

GumGum Announces Industry First Contextual Partnership with Tumblr

GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform.  Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity™. And Tumblr, which helped establish GIFs as a popular […]

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