50,000feet Opens New York Office

50,000feet Opens New York Office

Independent creative agency, 50,000feet, is opening a New York office. Building on the agency’s continued growth in Chicago, the New York office, located in the Flatiron District, will add multi-disciplinary talent to its team to serve a growing number of Fortune 1000, middle market and high-growth clients across a range of industries. The roster of New […]

Serviceplan Group forms new global agency unit for digital production with TheHubz.com

More than 1,200 employees in six Hubz on three continents - with TheHubz.com, Serviceplan Group is creating a global production services provider aimed at boosting productivity, efficiency, and speed for client projects.

Serviceplan Group forms new global agency unit for digital production with TheHubz.com

It’s about bundling expertise, increasing speed and making scalable resources more flexible. Most importantly though, it’s also about more efficient production for clients with special requirements for individualised, personalised and automated asset production. After a one-year trial period, Serviceplan Group is forming TheHubz.com – a new global production unit, which will support the agency group […]

Bytedance selects PingPong Digital as first European digital agency partner

Bytedance selects PingPong Digital as first European digital agency partner

PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok.   As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]

Lucky Generals hires Danny Hunt as Creative Director

Lucky Generals hires Danny Hunt as Creative Director

The 6-year-old shop (recently shortlisted for Agency of the Year for the 5th year in a row) has signed up Hunt from The & Partnership, where he was Creative Director on Argos.  The retailer’s ‘Book of Dreams’ spot, featuring a father and daughter drumming magically coming true, was widely considered one of the creative hits […]

IPONWEB appoints Valerie Zeltser as VP, Client Services for BidSwitch

IPONWEB appoints Valerie Zeltser as VP, Client Services for BidSwitch

BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New […]

VCCP appoints Chief Data Officer

VCCP appoints Chief Data Officer

Claire Tusler has joined VCCP as Chief Data Officer.  She joins from Proximity where she was Head of Data and Analytics.  Claire brings with her more than 20 years data experience, beginning her career at TMW, helping British Airways set up their first Single Customer View database whilst also enabling Diageo to sell more Guinness. […]

How can tech startups build an effective marketing strategy?

Christine Brewis, Head of Digital Marketing at Studio Graphene

How can tech startups build an effective marketing strategy?

Creating a successful tech startup is inarguably a huge challenge. According to research, 60% close up shop within their first three years. This makes sense: the market is crowded with a multiplicity of well-executed products, and finding a niche is difficult. Indeed, 42% fail apparently because their core product offering was simply not strong enough […]

The Corner’s senior team gets a boost with two promotions

The Corner’s senior team gets a boost with two promotions

Creative shop The Corner, today announces two promotions in its senior leadership team as Lauren Gray is promoted into the Head of Production role and Theo Philips is now the agency’s Head of Operations. Having been at the agency for nearly five years, most recently as Joint Acting Head of Production, Philips’ promotion to The […]