· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’.
· Communication is the top scoring behaviour among the best agencies – but trust has slipped.
· Covid has changed the landscape and both agencies and clients have demonstrated resilience.
· Challenge is the biggest differentiator for agencies and clients alike.
New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]
Mattias Spetz Moves to Global President for EMEA and APAC, Robin Zieme Steps Up to Chief Strategy Officer, and Simon Barnett Appointed to Run APAC Commercial Operations
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced three key changes to its executive board across EMEA and APAC, with Mattias Spetz to lead both regions as Global President, while Robin Zieme is promoted to lead the company’s strategy and vision, and Simon Barnett joins as Sales Director for APAC to […]
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
- Phipps joins as Senior Editor to build newsroom function as part of Waste’s fan-first offering for clients.
- Was previously Senior Editor at We Are Social leading the social media editorial vision for Activision’s Call of Duty and Destiny, across 12 international markets.
Independent creative agency Waste has announced the appointment of Brett Phipps to the newly created role of Senior Editor, as it seeks to build a newsroom function for entertainment clients as part of its fan-first offering. Phipps joins from We Are Social, where he spent nearly three years as Senior Editor, leading the social media editorial vision for […]
Award winning brand and design agency, psLondon have bought a 50% stake in full-service moving image agency, Studio Hansa . This new partnership will bring together the best in strategic and creative thinking for brands seeking high quality moving content. psLondon opened its doors in 2007 and has since built a reputation for excellence in […]
Design sector PR specialist Red Setter is launching a broadcast division to expand its offering and expertise to current and new clients. The new division will be headed up by Giles Draper who has been appointed Head of Broadcast. Red Setter is the only PR agency that works solely with design and branding agencies, and corporate design […]
The seventh issue of TWELVE, the Serviceplan Group’s multiple award-winning magazine for brands, media and communication, features a highly unusual design. The artwork was created by Jonathan Meese, one of today’s most important artists, using a completely new process. Prominent guest authors and renowned experts respond to the theme of „Rethink“ with original texts on topics including finding inspiration and coming up with practical strategies to address challenges and repurposing crises as opportunities.
TWELVE magazine was initially launched by the Serviceplan Group’s House of Communication in Munich in 2015 as an individual annual review for the brand, media and communications industry. Conceived as a coffee-table magazine, it embraces the power of print and offers insights into the inspiring personalities and topics that have defined the past year and […]
The Park has today officially announced its expansion into Australia. The brand experience agency launched its London office in 2018 and has been going from strength to strength ever since. It was recently awarded Startup of the Year by The Drum Awards. The Australian operations will be led by local Managing Director, Erika Morton who […]
Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities. Distinctiveness is about being individual, recognisable and valued above and beyond the competition. It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values. We believe it’s the key to […]
A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it. Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]
