Cossette has been appointed the new Global AOR for BRP. The agency will support BRP’s global brands including Ski-Doo, Sea-Doo, Can-Am, Alumacraft and Manitou, and lead marketing strategies across Europe, the Middle East, Africa and Latin America, with a specific focus on the US market. “Elevating BRP’s iconic brands globally is at the core of […]
KX, the world’s fastest real-time streaming analytics software, has launched a new brand identity that reflects the unrivalled performance, speed and efficiency of its technology, which helps businesses turn their vast data into decisions. Powering the most demanding data-driven decisions across capital markets for over 20 years, KX has been expanding into other sectors where real-time […]
Leading affiliate and partner marketing agency, Silverbean, has announced its expansion into the US with the appointment of Sarah Beeskow Blay to the newly created role of Vice President North America. In addition, head of affiliate marketing, Louise James, has been promoted to Global Associate Director, leading on the brand’s unique delivery model for global clients. […]
Captain Sir Tom Moore 1920 – 2021 The Piccadilly Lights in London and other national landmarks paid their respects to Captain Sir Tom Moore last night. Landsec’s Piccadilly Circus screen is carrying a final salute to the war veteran (8pm February 2 and Feb 3 x 3 10 minute dominations). Other landmarks including the Blackpool […]
Brand experience agency Quantum roars into 2021 with Lion Drinks win.
Quantum announce an exclusive partnership with one of the UK’s fastest-growing Craft Beer groups, Lion Little World Beverages (LLWB), part of Australia’s Lion Brewing. Since 2018, LLWB has grown quickly in the UK craft beer market with the acquisitions of both FourPure and Magic Rock Brewing Companies. In 2020, New Belgium Brewing’s iconic US Hazy IPA […]
Silverstone, the home of British Motorsport, has appointed brand building, communications and analytics agency Boldspace to a comprehensive data and analytics brief following a competitive pitch. Boldspace will review Silverstone’s entire digital estate, create a new data and analytics framework, and build internal capability to drive the organisation’s future data-led marketing and communications activity. Following […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jesse Ketonen, Director of Growth and Operations, Boksi is precisely that. Q) Give us a brief insight into your career so far? I started working at a social marketing agency when I was 20 and […]
- New entertainment proposition will be led by Nick Wright, current Managing Director of JUMP, Havas Media Group’s content and partnerships division - Move is in response to sea-change in consumer and business behaviour, and is part of a broader reorganisation and simplification of the Havas Media Group offering around three core areas: Havas Media, Havas Entertainment and Havas Market
Havas Media Group supercharges its entertainment and culture offering under a new integrated proposition, Havas Entertainment
● John Doe Group will operate across the country, with offices in London, Glasgow and Manchester and total revenue of £3m+ ● The combined agency offers PR, advertising, research, planning, experiential and creative studio, all handled in-house ● Campaigns are driven by truth – and designed to ‘not just grab attention, but hold it’ by ‘focusing on what matters’ ● The agency also announces new clients, including Tesco Mobile and Anglepoise ● A new ventures arm joins the expanded creative agency. John Doe will build their own brands, starting with Socialeyes – a virtual venue creating good times for good causes
The most-awarded earned media agency in the north has announced its merger with John Doe. WIRE – based in Glasgow and Manchester – has come together with the renowned, culture-focused agency to create a ‘production house for stories’ on a single-minded mission – build brands recognised for who they are and why they matter. Combining disciplines, […]
Ural Opera Ballet has re-created the famous performance by Mariinsky Theatre dating back to 1912. The new play will be an intricate merge of futurism and classics. Neon and vinyl, perky rhymes and old-style libretto, classical ballet and a Russian rap band on stage — all come together to surprise the audience. The performance is […]