Hefty, the Brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in […]
Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]
BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI. […]
Coconut-based dairy alternative brand Koko Dairy Free has appointed Southpaw as its lead creative communications agency, following a competitive pitch. This is the first time the brand has appointed a retained creative agency, as it prepares for major marketing investment amid rising interest in dairy-free alternatives to milk and plant-based lifestyles. The agency was appointed […]
Independent agency Media Agency Group, has developed a pioneering software platform, which offers its clients full campaign visibility across 94% of the digital-out-of-home (DOOH) market. The software titled ‘View’, is across 13,743 active screens and allows clients to gain consumer insights into their creative, gauge reactions and be able to adjust prior to going live […]
March 11 sees the launch of Realise Unlimited, formally Model Citizens, as the latest acquisition for award-winning agency Unlimited Group. This is the second acquisition in the past year by the growing marcomms business, as it continues to invest in key growth areas, including advanced data analytics to strengthen its offering. Realise Unlimited, which helps brands make […]
Sweetshop has promoted Llew Griffiths to Executive Producer for Australia following the departure of Loren Bradley. Llew joined Sweetshop in August 2018 to the newly created position of Head of Production based out of its Sydney office, overseeing all productions across Sweetshop’s Sydney and Melbourne operations. His impact was felt immediately. He has recently been […]
Performance marketing agency Journey Further has announced the appointment of five PR experts to its PR & SEO offering, taking the team from three to eight people since it formed in August 2018. The appointments come after several new exciting account wins, including 247 Blinds, Feast It and Job Today, taking the total number of client accounts […]
The Customer Experience Group welcomes Eddy Blanchet as the company’s new Managing Director for FACE2FACE Training and Consultancy. The appointment will help further expand FACE2FACE’s global footprint and drive the company’s Europe, USA and MEA strategy. FACE2FACE, a leading luxury retail customer experience consultancy, is part of a five-agency alliance – along with Wisely Insights, […]
It may be 2019, but when it comes to senior roles in the creative industries, the male-to-female ratio is still way off kilter. According to Kerning The Gap, a collective of female design professionals, while 70% of design students are women, only 11% go on to become Creative Directors. So, in recognition of International Women’s […]