Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Peter Randazzo global chief technology officer. In this role, he will report to John Lee, Merkle’s chief product and data officer. In an effort to optimize strategic synergies and operational efficiencies, Merkle is expanding the remit of its Enterprise Solutions Group to include the product […]
Customer Engagement agency Edit, part of Kin + Carta, has announced it has secured the Shell Global Fleet Solutions CRM account following a competitive four-way pitch. The three-year contract will see Edit work the Global team based in London, and a further 24 international markets. The broad scope of work includes; customer experience design and delivery, campaign […]
Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, has awarded its rebrand programme to venturethree. The project comes as DMI continues its aggressive international expansion. DMI aims to further differentiate its offering and elevate its leadership position with global organisations that are seeking to become stronger and more competitive […]
Integrated advertising and marketing agency bigdog, announced that it has been appointed by Volkswagen Commercial Vehicles in the UK. The agency will lead tactical communications, local retailer marketing and deliver a communication support service for the brand’s network of 71 UK Van Centres. The appointment follows a competitive pitch. Laura Bignall, National Communications, Retail and Digital Marketing […]
Hydrogen has been appointed as social media agency for whisky brand Highland Park’s global social channels, following a competitive pitch process. Part of the Edrington Group, award-winning single malt whisky brand Highland Park is distilled in Orkney, but is sold throughout the world, with a strong presence in areas such as the US, Hong Kong, […]
Serviceplan Malaysia have hired Senior Creative Director Richard Chong to work closely with General Manager Elaine J. Chew with the remit of expanding Serviceplan business in the region. Founded in 2017 to increase the footprint of Serviceplan Group in the APAC region, Serviceplan Malaysia is the leading creative agency for BMW Malaysia, the fringe agency […]
YouTube partnered with Ad Council on three causes — empowering girls in STEM, preparing for disasters, and ending hunger —challenging AMP Agency and five other world-class creative agencies to explore how a deeper understanding of the people they’re trying to reach could create stories that drive real change. Working with YouTube and Google, the team identified 12 audiences interested in […]
Dept, a leading creativity, technology and data agency in Europe has acquired Rocket Insights, one of the fastest growing product agencies in the United States. Rocket Insights has an extensive track record of delivering innovative products and services to clients like Foundation Medicine and Fox, and was responsible for the award-winning Virgin Pulse Apple Watch […]
Brand and design consultancy Perq Studio has appointed a new Studio & Project Manager, Louise Smith. Leaning on her experience of running a busy operations team and her combined PRINCE2 and AgilePM approaches, Louise will support Perq Studio’s thriving workflow as the company moves into its next exciting phase. Her content sales background and the […]
Cyance, a multi-award winning B2B customer behaviour SaaS company, has announced the appointment of Gary Boyce to the position of non-executive chairman. Boyce joins the company’s expanding board to drive growth, help retain customers, and develop its staff. Boyce brings a wealth of expertise to Cyance, with more than 30 years of experience predominantly in […]