Industry Veterans Guy Moore and Pete Bracegirdle Launch Creative Coalition – A New Creative Company

Industry Veterans Guy Moore and Pete Bracegirdle Launch Creative Coalition – A New Creative Company

Guy Moore and Pete Bracegirdle have both left VCCP London to launch a new creative company Creative Coalition.     “Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model. It has revealed some awkward truths but also a great opportunity to offer marketeers an alternative that is built for […]

Stefania Siani Appointed Chief Creative Officer of Serviceplan Italy

Siani, one of Italy’s most awarded creative, joins Serviceplan Group from DLV BBDO

Stefania Siani Appointed Chief Creative Officer of Serviceplan Italy

Serviceplan Group, Europe’s Number one independent agency group, has appointed Stefania Siani as CEO and Chief Creative Officer of Serviceplan Italy. Serviceplan Group welcome Stefania Siani as Chief Creative Officer and CEO of Serviceplan Italy.  Siani moves to Serviceplan Italy from DLV BBDO and Proximity BBDO, where she held the position of Vice President and […]

Lucky Generals wins Little Moons account

Lucky Generals wins Little Moons account

Little Moons, the mochi ice cream company, has appointed Lucky Generals to its agency roster as it looks to build on its already rapid growth across Europe.  It picked up the account after the chemistry stage, which included two other agencies.  Lucky Generals will be briefed with creating Little Moons’ entire brand platform, which will […]

What Can We Expect To See This Black Friday?: 55% Of Brands Plan To Run Campaigns As Planned Or With Even More Investment Despite COVID-19

What Can We Expect To See This Black Friday?: 55% Of Brands Plan To Run Campaigns As Planned Or With Even More Investment Despite COVID-19

More than half of UK and Irish businesses plan to run their Black Friday campaigns as planned or with further investment than originally planned, despite the ongoing impact of the coronavirus pandemic. This could spell good news for customers in the UK and Ireland after a bargain on Friday 27 November, with 55.4% of businesses […]

RAPP rebrands strategic consulting offer and promotes Caroline Parkes to leadership role following Proximity merger

RAPP rebrands strategic consulting offer and promotes Caroline Parkes to leadership role following Proximity merger

RAPP is rebranding its strategic consulting offer as the Experience Team and has promoted Caroline Parkes to head the division in the new role of Chief Experience Officer, leading a group of 41 experience strategists. Parkes, who was previously Head of Strategic Consulting at RAPP, reports to the agency’s Global Chief Strategy Officer, Shiona McDougall. […]

MACMILLAN CANCER SUPPORT Creates new Online Tribute Fund Following Digital Overhaul By WPNC Digital

Macmillan Cancer Support is unveiling a new tribute fund website to help donors remember loved ones while raising vital income for the charity.

MACMILLAN CANCER SUPPORT Creates new Online Tribute Fund Following Digital Overhaul By WPNC Digital

WPNC Digital has worked with Macmillan Cancer Support to modernise the service, which can be viewed here, using its inMem® platform. While the charity already ran a tribute fund, an update was required to make it mobile friendly and improve overall user experience. Tribute funds are viewed as an important part of the grieving process for friends and relatives […]

Nature’s Bounty Appoints Initials for UK Re-launch

Nature’s Bounty Appoints Initials for UK Re-launch

Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty®, to handle the brand’s UK re-launch. Initially launched in the UK in 2017, the brand is a relative newcomer to the local market and is looking to build on the success that it has enjoyed for decades across […]

#UpForCollab platform launch

New initiative launch offers ad creatives a lifeline during pandemic ● Launch of #UpforCollab AI powered marketplace ● Showcase for creatives, producers and creators who have lost work during the pandemic

#UpForCollab platform launch

A new initiative titled #UpForCollab (www.eyeem.com/upforcollab/for-creatives) launches today. A powerful, free-to-use platform open to the creative industry globally to showcase the work and profiles of creators economically affected by the Covid-19 pandemic. It’s a new dedicated resource for creatives available for work to connect with brands and agencies in the advertising, creative and media industry. The new […]

Anne Stagg named UK CEO for dentsu’s Customer Experience Management offering and the first CEO of Merkle UK

Anne Stagg named UK CEO for dentsu’s Customer Experience Management offering and the first CEO of Merkle UK

dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, […]