Michael Komasinski named President, Merkle Americas; Margaret Wagner named President, Merkle EMEA
Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the […]
Former EMEA Chief Technology Officer at WPP-owned Wunderman Thompson set to accelerate digital offering and further strengthen UNLIMITED’s leading technology expertise
UNLIMITED announces the appointment of John Cunningham to the role of CTO (Chief Technology Officer) to lead UNLIMITED’s technology and digital offering across the divisions. A highly accomplished C-suite professional, with an impressive track record for developing and leading technology strategies across some of the world’s biggest brands, John joins UNLIMITED to accelerate the growth […]
- Study from Havas Media Group found that only 8% of respondents were planning to spend less on Christmas than they did in 2019
43% of people in the UK say they plan to spend more on Christmas this year than they did last year, according to research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 8% of people are planning […]
New research also reveals that half the population feel more positive towards out of home advertising, and the brands using it
A new research report from out of home and location marketing specialist Posterscope, “The Mobility Mindset”, has revealed that almost two-thirds of people (6 in 10) are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect […]
Havas CX brings together 1200+ specialists in digital transformation,
eCommerce, customer experience design and customer acquisition
and engagement under one collaborative umbrella brand –
Havas Creative has today launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, […]
Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. Racist Dinosaur – Create […]
Detroit-Based Agency Hires Stacie Lydia for Johnson & Johnson Business
Detroit-based advertising agency Doner announced the appointment of Stacie Lydia as Vice President, Brand Leader. In her role, she will help manage the agency’s Tylenol and Pepcid accounts. Based in Detroit, Stacie will report to Kathleen Ott, Senior Vice President “As our health and wellness practice grows, we continue to invest in top talent,” said David DeMuth, […]
COMPETITIVE PITCH WAS HELD AT HOLDING COMPANY LEVEL
ACCOUNT TO BE POWERED BY PUBLICIS GROUPE’S STARCOM
PITCH INCLUDED COMPREHENSIVE REVIEW OF EIGHT MAJOR MARKETS ACROSS EUROPE
E.ON, the international energy company focused on smart grids and customer solutions to drive the energy transition in Europe, has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets. The scope covers full media duties across Germany, UK, Italy, Sweden, Romania, Czech Republic, Hungary […]
Posters have gone up over graffitied walls, shop windows, bus shelters, abandoned buildings, scaffolding works, telephone boxes and more across Peckham. This is a new campaign that sends positivity across the neighbourhood and builds support for its local businesses. Peckham Power. And it’s been thought up, produced and created by two unemployed junior /placement creatives […]
- Move follows LAB Group’s recent launch of two specialist agency brands, Riverr and VERJ
- Webb will be responsible for innovation and digital services across all four LAB Group agencies, with a particular focus on digital agency Riverr
LAB Group has appointed Matt Webb to the newly created role of Group Head of Digital, following its recent launch of two specialist agency brands, Riverr and VERJ. Webb joins from global digital agency Valtech, where he was Chief Technology Officer – Europe, overseeing major client initiatives and building its connected experience offering. In his new role at […]
