SharpEnd / io.tt Board Strengthened with Senior Industry Executives Following Latest Investment Funding

SharpEnd / io.tt Board Strengthened with Senior Industry Executives Following Latest Investment Funding

SharpEnd / io.tt, the IoT solutions partner for consumer brands, has announced a new-look board to help guide the next stage of its growth following its latest capital increase led by Bain Capital-backed industry titan Fedrigoni. The board includes Norm Johnston, currently SVP, Head of Global Advertising Strategy for News Corp. Norm brings with him more […]

BBH HUNTS FOR CREATIVE CLASS AS THE BARN OPENS ITS DOORS

BBH HUNTS FOR CREATIVE CLASS AS THE BARN OPENS ITS DOORS

BBH London’s creative placement scheme is launching its fourth year, under the leadership of Nick Gill BBH London is on the hunt for ten of the UK’s most diverse creative minds to join The Barn, a fully-paid creative education course, designed to make the advertising industry more accessible. The eight month course was the creation […]

DesignStudio, Analog and Pixel Artworks unite to form new creative group, ‘Further’

DesignStudio, Analog and Pixel Artworks unite to form new creative group, ‘Further’

Further will push the boundaries of creative innovation across brand, content and experiences Branding agency DesignStudio, motion design studio Analog, and immersive experience pioneers Pixel Artworks have formed a new creative group, Further. Further will be able to support clients from brand and design work into best-in-class VFX, animation and content, with the added capability to deliver captivating immersive experiences. With expertise […]

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]

Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired  The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel.  How did […]

VML signals a fresh wave of creative excellence as Ryan McManus is named UK Chief Creative Officer

VML signals a fresh wave of creative excellence as Ryan McManus is named UK Chief Creative Officer

Leading creative agency VML today announced the appointment of Ryan McManus as UK Chief Creative Officer (CCO). McManus takes on the UK’s top creative role at an exciting time of growth following the merger of two of the world’s most powerful creative agencies. Sitting at the intersection of creativity and technology to create connected brands, […]

The Many Continues to Build Momentum With Creative Promotion and Hires

The Many Continues to Build Momentum With Creative Promotion and Hires

In tandem with a string of new project wins and website relaunch, independent creative and strategic advertising agency The Many promoted Creative Director Amy Matheu and hired Creative Director Mint Li and Associate Content Director Kevin Sullivan. Amy Matheu has been promoted to creative director following two exceptional years of continued growth as the creative […]

impact.com Announces 2024 Partnerships Experience Event to Bring Together Brands, Publishers, Creators, and Agencies to Exchange Ideas for Business Growth

impact.com Announces 2024 Partnerships Experience Event to Bring Together Brands, Publishers, Creators, and Agencies to Exchange Ideas for Business Growth

iPX24 returns bigger and better in New York City for a two-day event, with added London and Sydney locations impact.com, the world’s leading partnership management platform, announced today its flagship Partnerships Experience event (iPX), June 17-18 at Pier Sixty, Chelsea Piers in NYC, New York, featuring brands such as The Home Depot, TikTok, Hello Sunshine, […]

Collaborate Welcomes Stuart Parker as Head of Innovation

Collaborate Welcomes Stuart Parker as Head of Innovation

New role created to lead brands into the next era of activation Global independent experiential agency Collaborate has announced the arrival of Stuart Parker as Head of Innovation. The newly created role is designed to help ambitious brands accelerate growth in new places and spaces. Stuart’s brief is to anticipate the future needs of Collaborate […]

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