Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation and intelligent activation. This integration makes Anonymised‘s proprietary ID-less audiences available through Bedrock Platform, marking the first time that the data has […]
America’s most trusted recycling label is teaming up with brand and innovation agency, Vault49, to drive consumer action through new campaign. How2Recycle, the most widely recognized disposal label in North America, is on a mission to transform how America disposes and recycles. Today, GreenBlue‘s How2Recycle announces its partnership with award-winning strategy and creative agency Vault49 […]
Toast, the production agency, is proud to announce the launch of StoryX, a cutting-edge AI-powered story-finding platform designed to uncover authentic narratives and real people’s stories, and spark inspiration for casting on-screen talent. Developed in-house, StoryX uses the strengths of AI to unearth compelling, real-world stories that align with specific themes, talent traits, and brand […]
By Jeb Brown The advertising business has never been predictable, but in 2025, the ground is shifting faster than ever. Clients are cautious, the economy is unsteady, and artificial intelligence has changed the landscape overnight. Some days it feels like the rules we grew up simply don’t apply anymore. So how does an agency keep […]
International pitch consultancy, The Great Pitch Company, has expanded its team adding industry luminary Laura Holme as business development and growth consultant for the UK. With a career specialising in business growth spanning over 25 years, Holme brings extensive knowledge and experience to the international pitch consultancy. She has worked with a wide range of […]
Bolstered by new leadership and a wealth of insights, the creative excellence and education non-profit addresses the industry-wide shifts redefining creativity D&AD, the global non-profit driving creative excellence, education, and impact, is excited to announce the release of its Annual & Trend Report 2025, marked by the appointment of internationally-acclaimed design leader Lisa Smith as […]
A Next-Gen Studio Blending Tradition with AI-Powered Innovation Industry veterans David Dimeola and Ryan O’Phelan have launched DeltaRomeo, a next-generation studio built for modern creative production—combining proven post-production expertise with generative AI that rapidly transforms ideas into fully realized visual worlds. Part elite creative unit, part innovation lab, DeltaRomeo officially opens its doors with a mission: to fuse world-class visual […]
Today, global marketing effectiveness and foresight consultancy, Gain Theory, has been featured as a vendor in the latest IAB Australia Market Mix Modelling Landscape report. The comprehensive guide, produced by IAB Australia’s Ad Effectiveness Council, profiles twelve active vendors operating in the Australian market and provides marketers with essential guidance for selecting and implementing Market […]
Innovative tool transforms packaging into interactive brand experiences and enables a direct dialogue with consumers Koenig & Bauer Kyana is presenting its new digital tool, AURAVEO, at DMEXCO 2025. With this tool, the company is expanding its digital portfolio to include the Digital Experience Platform, which was first showcased as a proof of concept at […]
Today, the leader in TV and video market intelligence, Glance, unveiled the latest iteration of NoTa, its global TV content tracking and insights platform. Delivering insights on commissions, acquisitions, launches and audience trends, NoTa shows the performance of TV series across more than 500 channels and platforms internationally. The new tools include curated evaluation and […]
