Marcel (part of Publicis Groupe) is proud to announce the appointment of Léoda Esteve as Managing Director, alongside Blandine Mercier and Benjamin Taïeb. This appointment marks a new era for the agency, following the appointment of Youri Guerassimov and Gaëtan du Peloux as Co-Presidents. Charles Georges-Picot, the former Co-President of Marcel, has left the agency […]
Specsavers’ award-winning in-house creative agency is rebranding from Specsavers The Agency to Specsavers Creative. Since the business launched in 1984, Specsavers has been pioneering in its strategy to build its creative expertise in-house rather than outsource it to an external creative agency. At the time, it was a bold move, but the results speak for […]
Wavemaker has been appointed as global media consultancy partner for international high-speed rail service, Eurostar. As part of the Eurostar and Thalys merger earlier this year, the rail company began operating as one single rail network connecting continental Europe, and the UK on high-speed direct and indirect routes. As part of this merger, the business decided to consolidate […]
The Gate has hired Associate Creative Director Jo Ratcliffe to work across their growing portfolio of clients. Ex J. Walter Thompson and Fold7, Ratcliffe has crafted innovative campaigns for a diverse range of brands, including HSBC, Nestle, NCVD, CoppaFeel, Rightmove, and many others. Amongst several distinctions for a variety of campaigns, Ratcliffe’s work for NCVD […]
Beatgrid, the single-source cross-media audience measurement solution, today announces a partnership with marketing and communications leader PHD Australia. The partnership comes in response to the growing need for single-source cross-platform measurement. Beatgrid addresses one of the most pressing concerns for global brands and marketers today, the accurate measurement for attribution of advertising investments. The partnership […]
Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, a global leader in location-based, family entertainment. Alongside the $24m UK business Wavemaker retains, the media agency has additionally won the $34m planning and buying across EMEA and the US. In addition to the UK market, the media agency will now manage planning […]
Global socially-led creative agency We Are Social has released ‘Future of Influence’, a report which examines how influencer marketing is set to evolve over the next few years. The report is based on a series of recent events run by the agency, which were informed by expert interviews, from academics to journalists to creative technologists, […]
With an impressive track record comprising hundreds of international creative awards, including 22 Grand Prix and 46 Lions, Youri Guerassimov and Gaëtan du Peloux rank among the most renowned creatives in the global advertising industry. Their appointment reflects the agency’s determination to reach new heights in creative excellence and strengthen the central role of creativity […]
Global digital marketing business Jellyfish announces its partnership with Jotex, a prominent home interior brand operating within the Ellos Group. This collaboration sees Jotex teaming up with Jellyfish to enhance its presence in Sweden, Norway, Germany, Finland, and Denmark. Leveraging Jellyfish’s expertise in organic search, Jotex aims to bolster brand recognition, drive sales, and expand […]
Agency veteran Erin Hauswirth joins MMB as Group Creative Director according to MMB Managing Partner, Chad Caufield. Hauswirth will help oversee creative for all of the agency’s accounts, working closely with Executive Creative Director David Register. Prior to joining the agency, Hauswirth spent seven years with Brooklyn-based Giant Spoon most recently as Creative Director working with […]