SharpEnd, the Internet of Things agency, has bolstered its client leadership team with the addition of client-side marketers Eddy Peters and Paul O’Connor. Eddy joins from Pernod Ricard’s Gin Hub, where he was the global digital lead, responsible for spearheading digital strategies across the gin portfolio. Paul arrives from his global Brand Manager role at […]
SNAP London & VCCP Media have been appointed to handle creative and media for new financial services brand, Free2. Free2 is a new financial services brand focused on developing new and innovative products aimed specifically at the 55 and over market, a group of people that the team believe have been historically overlooked by financial services providers. […]
The Centre for the Protection of National Infrastructure (CPNI) has launched a clear, concise campaign to help employees return to work safely. Produced primarily to meet their own workplace needs, the CPNI has recognised that many organisations are/will be in a similar situation to their own and have therefore made the campaign available to everyone via their public website. Created by London-based […]
The not-for-profit initiative - #TooCloseforCovid - kicks off today with a range of T-shirts and pin-badges supporting social distancing rules as the UK government starts reviewing lockdown.
Global brand transformation company FutureBrand has today launched a new charitable campaign – #TooCloseforCovid – to help reinforce key social distancing guidelines during the process of social re-integration. The timely launch follows Prime Minister Boris Johnson’s announcement on Sunday 10 May that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses through some of the anxiety and confusion that has since arisen. […]
Today’s situation may be tough, but no matter what, we can always power through because there is a hero in each and every one of us. Coined from the Filipino term ‘bayanihan’, or the communal unity of working together to achieve a common goal, the brand is encouraging Filipinos to become everyday heroes by doing what […]
With working parents in advertising feeling the squeeze of being always “on” for their children and their clients, Chemistry created “Cards of Commiseration” a Shopify site that offers up a selection of cards for parents that feel stretched beyond their limit. These cards share funny sayings, including “Wanna trade kids?” and “My office mate is a total ass” pulled from real […]
Driving Target Optimization – A Meaningful Measurement Journey
Havas Media Group North America announced today that it has expanded its partnership with data and analytics company Crossix Solutions. The agency will leverage Crossix DIFA™, the industry-leading SaaS platform for measuring and optimizing healthcare marketing, as part of its audience planning platform to enable its pharmaceutical clients to uncover more meaningful insights that drive […]
Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.
Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business. The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]
At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, bars, restaurants […]
Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change. The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow. However, few have talked about the lasting impact of […]