RAPP Worldwide and the Proximity Worldwide offices that sit within Omnicom’s Precision Marketing Group (OPMG) are integrating into the RAPP Worldwide family. The enlarged organization will become a fusion of both agencies’ individual strengths, creating an even stronger and more competitive powerhouse of talent, capabilities and clients. The merger will extend the agencies’ global scale and […]
Over the past few weeks, we’ve had a once in a lifetime opportunity to step up and help our community. Some businesses have used their facilities to make hand sanitizer, hospital gowns, providing free or discounted food to key workers, all according to their expertise. Our expertise is insight, strategy and brand experience so during COVID-19 […]
PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives. Quaker Oats’ […]
Organix have chosen VCCP as their lead creative agency following a competitive pitch. Following on from the media account win in December 2019 by VCCP Media, the agency will now look after all creative outputs as well as media planning and buying. The first creative campaign will be out in the summer. Organix creates organic […]
Mondelēz International has appointed VCCP as their lead creative agency for Toblerone. VCCP’s appointment on Mondelēz International’s popular chocolate brand follows the agency’s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett’s and Green & Black’s in 2019. VCCP will initially be working on a large global creative platform, looking to launch […]
Viewtoo, an immersive agency based in Italy, created a free augmented reality (AR) tool to guide people on how to use face masks effectively. The company recognises that many people are unsure of how to use the masks correctly in order to keep themselves and others safe, potentially leading to new cases as people head […]
The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense
We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]
Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA. The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]
A hands-on craft project to entertain kids, while teaching them about how they can be responsible and stay safe during the Coronavirus outbreak.
During the current COVID-19 outbreak, face masks have become increasingly hard to find in Australia, to the point that people are advocating for the ones available to be saved for healthcare workers. However, it’s been widely recognised that face masks are effective in reducing community spread of the virus. At a time when parents are […]
A collective of young furloughed ad world staff have come together to donate their time and expertise to businesses who desperately need help surviving the Coronavirus lockdown. Called Not Fur’ Long, the agency will offer strategic, marketing and creative support to the small to medium-sized businesses that are the lifeblood of communities, but also the most at […]