Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April […]
31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful
Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]
Second Wave of Global Study from McCann Worldgroup Reveals Worry is Increasing While Faith That Governments Are Prepared To Deal With The Pandemic is Dropping Precipitously
67% of people globally say that they are worried about the COVID-19 outbreak, up from just over half two weeks ago (53%), according to “Truth About Culture and Covid-19 Wave 2”—by McCann Worldgroup’s global intelligence unit – McCann Worldgroup Truth Central. Released today, the report identifies how global attitudes around Coronavirus have shifted in the two […]
In this newly created role, Mehta will scale SocialCode’s performance and analytics teams
SocialCode, the leader in digital media marketing solutions, today announced the appointment of Drew Mehta as Vice President, Performance and Analytics. In this newly created role, Mehta is charged with scaling SocialCode’s Performance and Analytics team to drive better reporting, insights and analytical decision-making for SocialCode’s roster of clients. Reporting to Drew Kraemer, President of […]
The simple reversal of the NHS logo, urging people to STAY HOME NOW, devised by creative agency St. Luke’s, has evolved to take on a life of its own, since being shared widely on social media since 24 March, and incorporated into fundraising efforts. #StayHomeNow St. Luke’s has now made the logo assets available as […]
An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings.
As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm by accelerating fundamental decision-making to meaningfully connect with people. TBWA/RAAD’s insights microsite includes different thought starters to explore, that serve as a source of knowledge and inspiration on […]
m/SIX expands its commitment to young autistic adults. Opening more doors within the industry and garnering more exposure and awareness.
In 2018, m/SIX became the first media agency to launch an internship programme designed to actively champion neurodiversity and unlock the potential of young autistic adults. Two years on and the agency’s commitment continues, seeing it dedicate more time and opportunity for the neurodiverse In 2020, m/SIX still believes that there is little meaningful action […]
Steven Filler announced as MD for the newly launched multi-market video publisher cohort.
Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, ShowHeroes, Video Intelligence and Viralize enjoy strategic relationships with thousands of local market websites across the EMEA […]
AML Group counters the current crisis by adding Dan Wright as Senior Copywriter to boost its growing creative team. Dan, who joins the agency today, previously held the role of Creative Group Head at LIDA/M&C Saatchi where he led award-winning campaigns for clients including: Blackrock, IKEA, Invesco, Mini, Royal Mail and Vodafone. Prior to LIDA/M&C Saatchi Dan was a copywriter at Partners Andrews Aldridge. “Dan is one […]
WPP media agency Mindshare UK has found a nation seeking clear, no-nonsense advice and support from public institutions and brands as people take action to cope with the impact of the nation-wide lockdown and comply with government advice. The initial survey was carried out in the first four days of the lockdown between March 20th and 23rd and Mindshare […]