New research has shown that the UK’s social media conversations during the coronavirus pandemic have focused on ‘community’: the number of posts on social platforms using that word has jumped 82% over the past month. It’s being driven largely by older Brits: nearly half (47%) of posts mentioning community or community spirit have come from […]
Full-service marketing agency PMW Communications has been appointed by The Not Forgotten Association to produce a twice-weekly YouTube-based entertainment show aimed at supporting the older generation during the Covid-19 crisis. Every year the charity, which supports those serving or who have served in the British Armed Forces, organises a number of concerts to entertain thousands of veterans and residents in care homes. Due to the current pandemic the charity’s planned 2020 tour had to […]
The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused […]
Second wave of Havas Media Group Covid-19 Media Behaviours Report also reveals greater need for connection amongst respondents
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media and video streaming, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The second iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a […]
Following the social distancing advice from the British government during the current Coronavirus crisis; Free The Birds, the London-based independent design agency, understands that not everyone is able to visualise what two metres looks like without an external reference. It has created a series of illustrations that can help support people taking steps to limit social interaction. […]
A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted to bring […]
‘Fyre Fraud’ whistleblower joins social agency as ECD
Oren Aks, best known as the creative director, designer, social media strategist and influencer marketing head behind the infamous Fyre Festival, has joined Modifly as Executive Creative Director. The former ‘Fyre Fraud’ Hulu documentary whistleblower and Jerry Media, by f*ckjerry, Creative Director, will spearhead creative across all the agency’s clients, partnering closely with them to offer unique […]
Inaugural study investigates evolving programmatic advertising industry and buyer trends
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern. Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]
Maybe your bookshelves aren’t as impressive as Robert Peston’s and your interiors don’t quite match up to Kirstie Allsopp’s. Perhaps, to get some peace and quiet while working from home, you have to lock yourself in the laundry room for conference calls – or what if you just haven’t got round to a full home office makeover on […]
Integrated agency WPNC is aiming to help charities raise vital funds during the Coronavirus pandemic by launching an “emergency ad” production service. While social distancing means filming of new ads is more difficult, the agency – which counts the likes of London’s Air Ambulance, Plan International UK, GOSH and Children With Cancer UK among its third-sector clients […]