prDOOH ad spend is expected to increase by a third (31%) over the next 18 months. Nearly a third (31%) of UK advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. A third (33%) of UK advertisers are reallocating budgets from other digital channels […]
Independent global media consulting and advisory firm ECI Media Management today announces the appointment of Lauren Collie as Global Media Director, who will provide client leadership and industry-leading media expertise to the company’s US client portfolio. Lauren brings with her 16 years of agency experience, alongside exceptional subject matter expertise in global media strategy andplanning, both digital and linear TV, for a broad range of B2C and B2B marketers, including General Motors, […]
Flexa has recognised Picnic as one of the UK’s top flexible companies, with ‘trust’ highlighted as a key theme across employee feedback User-first advertising marketplace, Picnic, has been certified as a flexible place to work by Flexa, the leading UK verification provider. Flexa members have to pass an independent verification process, including a survey of […]
People Like Us, the award-winning not-for-profit, proudly introduces its newly formed working board, a powerhouse of industry leaders committed to advancing diversity and inclusion in the fields of journalism, PR, and marketing. The board will be co-chaired by co-founder Sheeraz Gulsher and Tobi Ruth Adebekun, a talented member of the regional Netflix communications team and […]
GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organisation with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum’s global advertising business as well as drive the worldwide […]
VCCP London has today unveiled its expanded Creator Team and onsite facilities to offer specialist support and deliver authentic, creative content to its clients. By putting a spotlight on the role of the creator and boosting the agency’s offer, VCCP London will tap into the booming creator economy which has seen massive growth and now […]
Win expands Sun-Maid’s relationship with food-and-beverage agency after several years of award-winning 360 activations Food-and-beverage advertising and marketing agency quench has been named the lead social media agency for Sun-Maid Growers of California, agency President and CEO Michael Pavone announced today. The scope of the new work will include activations on TikTok, Facebook, and Instagram. “For […]
After years of friendly rivalry, the agency and popular industry executive have joined forces Daniel Weisinger, co-founder and president of digital creative agency UNFOLD, announced the hiring of Scott Zimbler as senior vice president of Growth. Scott will work closely with the UNFOLD leadership team to develop and execute business development strategies to meet both short- […]
Publicis Media UK today announced two senior appointments to further accelerate its Commerce and Retail Media capabilities inside its media agencies, Zenith, Starcom and Spark Foundry. Steve Ricketts is appointed to the new role of Chief Commerce Officer, to lead and accelerate its commerce offering. Ricketts will oversee a team of commerce-focused experts, who build […]
Jonathon Spalding has been promoted to the role of creative director at independent, full-service, female-owned agency Cornett in Lexington, Kentucky. He was previously associate creative director at the agency. A homegrown creative with a knack for out-of-the-box ideas, Spalding found his way to Cornett in 2013 as a junior copywriter. He works on Cornett clients VisitLEX, Keeneland, […]