International creative agency, JDO, has today announced the appointment of two senior hires to its client services team. Peter Droy joins as Head of Client Services and Helena Graves as Client Business Director. The appointments reflect an extended period of growth for the award-winning international creative agency with offices in Tunbridge Wells, London and New York. […]
WPP’s media investment group GroupM has appointed Ashutosh Srivastava as CEO of Asia Pacific. Ashutosh will be based in Singapore and take responsibility for all other GroupM Asia Pacific markets, excluding China, Hong Kong and Taiwan. Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. He was […]
Marketing consultancy, Nokamo, has appointed industry expert Martin Shaw as Growth Director to target right-minded clients hungry for profit transformation. Nokamo launched in January 2020 with a mission to transform SMEs via conspicuous propositions that haven’t been done before. Martin Shaw said: “Nokamo is on a crusade to rid the world of commoditised thinking. There’s been a […]
- Appointment follows global launch of Mx methodology in 2019 - Lyons joins from Carat, where she was Planning Partner
Havas Media Group has announced the appointment of Jackie Lyons to the newly-created role of Head of Media Experience, following the global launch of its Mx (Media Experience) methodology in 2019. Lyons joins the group following over five years at Carat. As Planning Partner, she was responsible for leading the agency’s planning output, working across a number of […]
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017. Overall, a quarter of the UK population thinks the perception of women in both society and ads […]
Forward-thinking AI and Machine Learning (ML) organisation, Third Foundation, has appointed a former YouGov director to become its chief operating officer. Shirelle Grant was director of client management at YouGov and prior to that director at award-winning B2B marketing automation agency Stein IAS – responsible for the China division based in Shanghai. Her high-profile appointment […]
Stretchline, the world’s largest narrow fabric manufacturer who created the first global brand of elastic, has appointed John Doe as their global strategic PR agency following a competitive pitch process run through Creativebrief. This marks the first time Stretchline has engaged in marketing communications outside of B2B. John Doe will help continue to define the […]
krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation, which supplies tools, accessories and building supplies to the trade, home improvers and self-builders, via more than 400 branches nationwide. Toolstation’s most recent campaign, ‘Helping Hand’, brought a fun twist to the brand’s positioning by creating a literal, helping hand, representing […]
Brand communications agency, 438 Marketing has bolstered its impressive client list with the addition of multinational food, snack, and beverage corporation, PepsiCo. The Knutsford based agency, now entering its 15th year, has been appointed to support the delivery of numerous internal communications programmes for PepsiCo’s pan-European Insights department. This month also sees 438 beginning work on a new […]
Bristol-based CRM agency, Armadillo, which works with big-name brands including McDonald’s, Disney, Carnival UK and hotels.com, has added three senior staff members to its growing team. Yusuf Muhammad joins as principle campaign manager, Zoe Yardley joins the Armadillo strategy team as senior data analyst and Jo Penn joins as client partner. Muhammad brings a wealth of expertise covering customer […]