Incubeta, a global leader in digital marketing, today announced the launch of its innovative Seamless Search solution on Google Cloud Marketplace. This powerful offering leverages Google’s Gemini models alongside Incubeta’s advanced proprietary machine learning models to harmonize paid and organic search efforts, driving unprecedented incrementality and optimizing search reach at a scale previously unattainable. “Seamless […]
World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – […]
Two Minnesota-Based Companies Partner to Modernize Local Journalism and Reach the Next Generation of News Consumers The Social Lights, a leading social-first marketing agency, today announced a strategic partnership with The Minnesota Star Tribune, the Midwest’s largest media outlet. Together, the partners will work to modernize the Pulitzer Prize-winning company’s approach to audience engagement as well […]
Half of children worried about money and their future A new study from KidsKnowBest, the global leader in understanding and reaching kids, reveals a generation grappling with financial anxiety and a pressing need for real-world financial literacy. The report identifies a crucial gap in financial education and also challenges financial brands to build meaningful connections with families, […]
Sixty-eight percent of UK professionals book travel from offices, which are emerging as advertising hotspots Today VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches the […]
Vacation Branson has named TravelBoom Hotel Marketing as its lead digital partner. The 12-month engagement includes website development for VacationBranson.com, along with SEO, email marketing, paid search, and analytics and reporting. Work began on May 27, 2025, with SEO services set to launch in August in preparation for the full website debut in early September. TravelBoom Hotel Marketing, […]
Members of both loyalty programmes can now convert Nectar points to Marriott Bonvoy points and vice-versa as well as earn bonus points Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy, Marriott International’s award-winning travel programme, live from today. The new partnership means Nectar members […]
New leadership reflects continued growth across employee-owned creative group Big Group, the employee-owned collective of independent creative marketing agencies with offices in London, Amsterdam, Bath, and Dubai, has appointed Martin Kelly as Group CEO and Justin Bulley as Managing Director of its London office, effective 1 July 2025. From left to right: Martin Kelly, CEO […]
Rival, the fully integrated international marketing consultancy with offices in London, Boston, and Cape Town, announces the strategic acquisition of OAT Studio, an acclaimed London-based design firm. This move significantly enhances Rival’s capabilities in delivering holistic, high-impact marketing solutions that drive tangible growth and disruption for global brands. OAT Studio, renowned for its innovative design […]
New data reveals the missing link in digital ad performance—GumGum’s Mindset Graph™ helps brands like Heineken close the gap GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced […]
