Brandon, a leading advertising agency for pet care and consumer brands, has unveiled its latest strategic guide: Love-Driven Branding – The New Rules of Pet Care Marketing. The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, speak up, and connect. “The research confirms what pet parents have felt for […]
Agency to optimize DTC growth for one of the fastest-growing cookie brands in the U.S. Digital commerce agency Goodness announces that it has been named Direct-to-Consumer Agency Partner and Digital Creative Partner for cookie brand Tate’s Bake Shop. Through modernizing their entire DTC operation, Goodness will provide a more seamless, efficient and intelligent customer journey, […]
After 15 years of designing and crafting for aspirational brands, creative studio Butterfly Cannon is further expanding its offer in the brand communications space. The shift has come organically, driven by client requests to bring the same level of beauty and craft into their storytelling across more channels, with an enhanced focus on digital and social […]
A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. […]
Industry Veteran Brings 25 Years of Programmatic and AI Leadership Experience to Drive Growth and AI Adoption Across the U.S. and Canadian Markets U.S. CEO Sean Cotton to assume consulting role with Coegi Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Tessa Ohlendorf as President, North […]
By merging Communications, Culture, and People into one unit, the new structure reinforces the agency’s role in shaping the future of the industry Droga5 São Paulo has announced the restructuring of its Culture & Communications department, now supported by a fully dedicated team focused on enhancing internal culture and strengthening the agency’s institutional presence. The unified […]
Vault49, the independent brand and innovation agency, announces the promotion of Spencer Ryan to CEO. This marks the first time the company has appointed someone to the role. Spencer has been with Vault49 for seven years, leading agency operations since 2020. She became a partner in 2022, recognizing her lasting impact on the business. Before […]
Yes&, an independent, fully integrated creative agency, has recruited veteran agency financial executive Avigail Schlosser to serve as its new chief financial officer (CFO). Schlosser brings more than 20 years of experience in driving financial transformation, improving operational excellence and managing strategic growth for marketing agencies as they aggressively expand their industry footprint. The addition of Schlosser […]
Award-winning design and technology company, Athlon has partnered with The Peak15 Group, a large care and support provider, to launch Big Life Adventure, a first-of-its kind, inclusive social platform designed for adults with learning difficulties and/or autism. The platform, created with and for the learning disability community, offers a safe, AI-powered space for building friendships, […]
July 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]