Bid-smart adtech innovator brings its AI-driven programmatic technology to the booming AI robot space, of which Shenzhen has emerged as a global hub Preciso used the recent 27th edition of the China Hi-Tech Fair in Shenzhen to officially launch its Ultima Ads AI-powered native advertising solution for robotics and AI-related product, with a special focus […]
This week, Clarion launched a world first – in partnership with Aldi, created the world’s first-ever lickable Pigs in Blankets wrapping paper; a deliciously daring idea that’s captivated the nation and sent festive cheer (and flavour!) soaring. Aldi came to us with yet another fun brief: how can we go big on the new Specially […]
Leading agencies Good Relations, Harvard, and Teamspirit join forces to form VCCP Roar, a PR and communications powerhouse VCCP, the independent global challenger network, has today announced the creation of a new PR and communications business, VCCP Roar, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit. The move harnesses the combined heritage […]
Appointments include two newly created roles to supercharge the agency’s social offering Leo UK has announced four senior appointments across its planning and social teams, strengthening its strategic offer and continuing to grow its social expertise. Joining as Planning Partners, Scarlett Spence and Tom Patterson bring a rich track record in building some of the […]
New Global Shopper Study Shows In-Store Experience Has Always Been Critical, Just Underutilized Global experiential agency Momentum Worldwide and Interpublic Group (NYSE: IPG) have released new research today challenging the industry narrative that in-store media is experiencing a “resurgence.” The comprehensive study reveals that in-store media hasn’t been reborn, it’s been consistently powerful but dramatically underutilized by […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard […]
Jellyfish becomes the first company to leverage AI brand perception from models like Gemini and ChatGPT to automatically generate advertising optimizations. With its Share of Model™ tool, Jellyfish becomes the first company to leverage brand perception from AIs like Gemini and ChatGPT to automatically generate ad optimizations. Jellyfish today announces a major breakthrough for advertisers […]
VML UK has been appointed by leading online investment platform, AJ Bell, to support its CRM transformation, following a competitive pitch led by Tuffon Hall Consulting. The win sees VML UK working across a comprehensive CRM brief, supporting AJ Bell’s ambition to deliver more meaningful, data-driven customer experiences. The appointment marks a new chapter in […]
![Yes& Unveils “Gen Z in [ Focus ]”: How a Generation Is Redefining the College Decision](https://marcommnews.com/wp-content/uploads/2025/11/Gen-Z-Header-color-corrected-701x394.jpg "Yes&")
Download the report at: https://info.yesandagency.com/gen-z-in-focus Yes&, an integrated marketing agency, has released Gen Z in [ Focus ]: How Gen Z Is Redefining the College Decision, a proprietary national study revealing how today’s students are rethinking success, education, and work—and what that shift means for colleges. First presented at the AMA Symposium for the Marketing of Higher […]
Independent creative agency Barrett Hofherr has been appointed by Bachan’s, makers of the Original Japanese Barbecue Sauce, to develop a brand campaign across paid, owned and earned marketing channels. Awarded in August 2025 after a competitive pitch, this marks Bachan’s first brand campaign work with an external creative agency. The campaign will aim to expand brand awareness and […]