CHRIS COLLITON JOINS ZULU ALPHA KILO NYC AS EXECUTIVE CREATIVE DIRECTOR

CHRIS COLLITON JOINS ZULU ALPHA KILO NYC AS EXECUTIVE CREATIVE DIRECTOR

Superstar Creative Joins Shop During Period of Strong Growth, Creative Recognition Latest Bold Hire Marks Agency’s Third Anniversary in NYC Zulu Alpha Kilo (Z.A.K., NY), a full-service creative agency, has announced that Chris Colliton, executive creative director at Droga5, NY, will join the agency’s New York office as executive creative director effective September 2. Colliton is one of […]

JASON GABORIAU JOINS YES& AS EXECUTIVE CREATIVE DIRECTOR

JASON GABORIAU JOINS YES& AS EXECUTIVE CREATIVE DIRECTOR

Addition of Powerhouse Creative Aligns with Agency’s Aggressive Growth Yes&, the independent, fully integrated marketing agency, has named Jason Gaboriau its new executive creative director. An award-winning industry veteran who has served in senior creative roles with some of the industry’s most admired creative shops, Gaboriau will expand the agency’s creative capabilities and industry footprint […]

VML UK appoints Sanjiv Mistry as Executive Creative Director

VML UK appoints Sanjiv Mistry as Executive Creative Director

Award-winning creative leader to join agency’s senior creative team VML UK today announced the appointment of Sanjiv Mistry as Executive Creative Director. Mistry will report to Chief Creative Officer Ryan McManus and work across the agency’s diverse client portfolio. Mistry brings nearly two decades of creative leadership experience to VML, having built a distinguished career […]

Fortnight Collective Promotes Drake Paul to Creative Director and Hires Account Strategy Veteran Andrea Cruz To Serve As Senior Brand Director

Fortnight Collective Promotes Drake Paul to Creative Director and Hires Account Strategy Veteran Andrea Cruz To Serve As Senior Brand Director

Creative agency Fortnight Collective has promoted Drake Paul to Creative Director. Paul joined the agency early last year as an ACD and quickly established himself as an invaluable and multi-dimensional talent who runs creative duties on key accounts, leads new business pitches and explores new partnership opportunities with clients. Paul has 10 years of experience as a […]

New Report: We Are Social launches Culture in Play, helping brands navigate the 2026 World Cup

New Report: We Are Social launches Culture in Play, helping brands navigate the 2026 World Cup

Global socially-led creative agency We Are Social has launched Culture in Play – a landmark report designed to help marketers prepare for the most expansive and culturally resonant FIFA World Cup to date. Culture in Play delivers a comprehensive roadmap for how brands can show up, connect, and win with fans across the U.S., Canada, and Mexico–and with […]

Untamed Unveils 2025 Hunting Industry Insights Report Data-Driven Study Reveals What Drives the Modern Hunter—and How Brands Can Win

Untamed Unveils 2025 Hunting Industry Insights Report Data-Driven Study Reveals What Drives the Modern Hunter—and How Brands Can Win

Download the Full Report for FREE. Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters. The findings? Hunters are no longer one-dimensional. They’re tech-aware but tradition-rooted. They want performance but not at the cost of […]

ROAST Announces Promotion of George Stolton to Head of Performance Media

ROAST Announces Promotion of George Stolton to Head of Performance Media

ROAST has announced the promotion of George Stolton to Head of Performance Media, a newly created role in the agency. Previously, Stolton held the position of Head of Biddable. In this new position, Stolton will oversee the full spectrum of performance media – spanning Display, Programmatic, Mobile, Paid Search, Shopping, YouTube, GDN, Amazon, and Paid […]

77% of UK Shoppers Say Advertising Influences Back-to-School Purchases

77% of UK Shoppers Say Advertising Influences Back-to-School Purchases

GumGum’s survey reveals ads that feel timely, useful, and personal are impactful As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how consumers shop. This effect is especially pronounced when ads show up at the […]

Brandon Expands Strategic Partnership with Idahoan® to Drive Digital Commerce and Customer Engagement

Brandon Expands Strategic Partnership with Idahoan® to Drive Digital Commerce and Customer Engagement

Brandon, the results-obsessed, creatively integrated marketing agency, announces the expansion of its strategic partnership with Idahoan Foods®, the category-defining leader in premium dehydrated potato products. The move marks a powerful step forward in Idahoan’s digital transformation and omnichannel commerce road map. After three years of bold collaboration across social media, influencer marketing, and content production, Idahoan® […]

Acclaimed Brand Strategist Ulli Appelbaum Releases ‘The Science of Brand Associations: Win Minds, Win Markets’

Acclaimed Brand Strategist Ulli Appelbaum Releases ‘The Science of Brand Associations: Win Minds, Win Markets’

 — The First Comprehensive, Evidence-Based Guide On How Truly Successful Brands Are Built New Book Reveals Why Brand Associations Are the Operating System of Marketing—and Offers Practical Tools to Build Stronger, More Memorable Brands Why do some brands stick in our minds—and wallets—while others fade into irrelevance? According to internationally recognized brand strategist Ulli Appelbaum, […]

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