Effective immediately, London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo! The new, integrated entity provides end-to-end marketing consulting services that – in addition to Rival’s strategy, media, and data and media expertise – now includes world-class creative and production offerings. The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler who worked […]
Havas today announces the acquisition of French data consultancy firm TED Consulting. Specialized in all aspects of digital transformation, TED consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a first-of-its-kind range of optimization solutions for clients. Founded in 2016 by […]
Emmy Award-winning independent agency MIRIMAR has hired Chris Mead and Kristopher Wong, an award-winning creative director team. They joined to lead the Priceline AOR work and multiple new business efforts. “Kris and Chris are a creative director’s dream,” ECD and partner Nick Morrissey said. “A dream team,” founder and CCO John McKelvey added. “They’re smart, […]
The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore. In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, […]
Harry Darlington has been appointed as Strategy Director at Medialab, the UK’s leading independent media agency. The move is part of Medialab’s ongoing commitment to reinforce its strategic leadership and sees Darlington join Integration Director, Nick Parker, and Head of Planning, Jess Talbot. Darlington will be responsible for leading the strategic direction of a number […]
We Are Social Studios, the social-first production specialist division of We Are Social, is working with the leading arts charity and academy for the screen industries, BAFTA, on the official social coverage of their high-profile BAFTA Film Awards and BAFTA Television Awards with P&O Cruises. We Are Social Studios has been tasked with creating platform-authentic […]
Interactive digital agency Neo Pangea has hired Laura Rush as Director of Digital Creative and Andy Schulman as Head of Motion Design. The addition of these industry heavyweights—coupled with Neo Pangea’s unwavering dedication to digital advancement—solidifies its position as an authority in advertising and paves the way for future growth. Rush served as Director of Advertising & […]
Integrated creative agency Impero has hired three new creatives to expand its output and bring different perspectives into the mix. Sophia Tassew, who has worked at Ogilvy, AKQA and FCB Inferno, joins as a junior creative. As well as her advertising background, she brings with her a broader experience in the art community where she […]
The adaptive streaming firm aligns methodology for assessing carbon emissions from digital advertising Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon footprint for creative delivery of their digital marketing campaigns. The Dashboard measures the amount of data transferred per impression and several other granular data points, allowing […]
Pearlfisher has named Jason Brown as its first global CEO, a new role in the independent agency’s 32-year history as it takes the next steps in its long-term growth and evolution plan. Jason joins Pearlfisher in April and will be based in New York, where he will lead global business growth across both Pearlfisher Studios. […]