As 2017 comes to an end, key leadership of Serviceplan Group have highlighted their communication trends for the coming year: My meta trend is “Changelocity” By this I mean the connection of change and velocity and thus the enormous and rapidly increasing speed of change, which has covered practically all our areas of life. Whether we are […]
Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its team with the appointment of three experienced marketing specialists. Natalie Hilton joins BIG as a senior account manager in the Aberdeen office where she is responsible for delivering integrated strategies, with clients including Stewart Milne Group, KPMG, Oil and Gas Innovation Centre and […]
IO Integration, a leading provider of marketing and creative operations for the world’s top agencies and brands, announced it is now a Global Partner in the Workfront Partner Network. IO Integration (IOI) has been a Workfront partner in EMEA since June 2016 and this new extended partnership ensures the company’s North American team is now […]
IKEA UK & Ireland has consolidated its CRM and digital agency account into Omnicom. The appointment was made following a competitive pitch. Proximity London will lead the account, with support from content marketing specialist, Redwood and AMV BBDO’s social arm, XLab. By appointing a group that can bring together one single client-facing team of specialists, […]
Digital life insurance company Beagle Street (part of the BGL Group Limited), has appointed global media agency The Specialist Works (TSW) to handle its TV media planning and buying account worth over £12 million. Starting with immediate effect, TSW has been tasked with delivering a comprehensive media strategy to drive customer acquisition and drive exponential […]
Accenture has entered into an agreement to acquire Rothco, a full-service creative agency. Located in Dublin, Rothco will boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe. The acquisition is subject to regulatory approval by the relevant authorities and other customary closing conditions. Financial terms of the transaction were not […]
Manchester based creative consultancy Brandon makes a point of cutting out the bull in marketing, using language we all know and understand. So, in 2017 the team decided to turn this into a fun Christmas game to send out to those they work with, friends and family – with a good dose of Northern humour […]
Unlimited Group, the home of experts in the impact of art and science, have forgone the usual client Christmas cards and instead explored today’s attitudes to unsolicited direct marketing through its #giftofahello project – a recreation of a 1970s social experiment by sociologists Phillip Kunz and Michael Woolcott. The original behavioural test involved sending 578 […]
Independent creative agency ZAK, recently launched its Christmas campaign. The under 30s audience specialists are making a stand against the formulaic feel-good campaigns focusing on festive fluff designed to make people buy more ‘stuff’. Instead, once again they are drawing our attention to the more macro issue of world politics in their own inimitable fashion. With one in four U30 Brits losing their Christmas […]
Creative transformation agency isobel’s latest Christmas card is out – this time re-creating a scene from Peter Pan for the West End stage. It’s tradition that every year the team at isobel raids someone’s costume department, endures up to four hours of make-up and takes a day to shoot a tableaux scene for its Christmas […]