McCann Worldgroup in Europe announced that Adrian Botan will assume a new role in the region as Chief Creative Officer. This is in addition to his current remit as President of the Creative Leadership Council in this region. In his new position, Botan will focus on further strengthening the network’s creative capabilities across Europe to provide clients with a product of […]
pladis, the global snacking company behind iconic brands like Mcvitie’s, Jacob’s, Carr’s and go ahead!, has appointed TBWA\London for strategic and creative duties and Manning Gottlieb OMD for media planning and buying. The newly appointed agencies will work across all McVitie’s brands including Digestives, Hobnobs, Jaffa Cakes and Rich Tea, in addition to the other suite of pladis brands […]
Wavemaker Select has been appointed by healthy and sustainable food company, Wessanen UK, as its media planning and buying agency. The appointment follows a competitive two-month pitch process run by Creativebrief, which involved a chemistry session, workshop and final pitch presentation. Three agencies were invited to pitch for the account, which has a value of […]
Sausalito-based agency, BSSP have been named lead agency for yoghurt brand, noosa. As new entrants have taken over the category, BSSP is on a mission to help noosa carve out a spot in an increasingly cluttered space. Noosa was acquired by Sovos Brands in 2018, which also includes Michael Angelo’s and Rao’s Homemade. Upon acquisition, Sovos put the business up […]
London based premium mixers brand, Double Dutch have named independent global brand and packaging experts Boundless, as their creative agency partner. Double Dutch is one of the UK’s most exciting new drinks brands, set up by Dutch twins Raissa and Joyce De Haas with a vision to revolutionise the mixers categories, on and off trade, […]
Ogilvy UK has been appointed as agency partner by Civica, a global leader in software for public services that helps organisations around the world to transform the way they work. One of the UK’s largest software companies with a 17-year history of growth, Civica works across national and local government, health care, education and public […]
Zoopla, one of the UK’s most comprehensive property website, has appointed RAPP UK as it looks to elevate its customer relationship management programme. The appointment of RAPP UK comes as a result of Zoopla’s decision to make better use of their data and focus on CRM as a strategic growth priority in order to deliver their […]
Isobar, a global digital agency, has launched an in-housing solution to help businesses remodel their marketing approach on their digital transformation journeys. The in-housing solution, ‘Accelerate’ specifically enables clients to fast track their in-house capabilities, offering them a partnership that can quickly respond to business challenges and deliver custom solutions routed in a business’s insights and […]
Hyundai Motor America has named Angela Zepeda, the senior vice president and managing director at its agency of record INNOCEAN USA, as its new chief marketing officer. Angela will be responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital […]
Values-driven digital marketing agency, Alpha Digital has launched a new one-year Graduate program. The fast-paced initiative puts university graduates face-to-face with some of Australia’s biggest eCommerce brands while giving them a taste test of the agency’s full suite of digital specialisations. Alpha Digital’s team comes from a diverse range of disciplines – spanning economics, pharmacology, […]