UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief. The agency will now be responsible for the charity’s upcoming 2018 Christmas brand campaign. Head of Content Strategy and Brand for Age UK, Kathi Hall said: “A strong partnership is hugely important to Age UK. In Brave, […]
Long Tall Sally, the specialist fashion retailer for tall women, has appointed BBD Perfect Storm. The agency, which won the business following a competitive pitch, will work on a new brand positioning for Long Tall Sally as the fashion market for taller women becomes more competitive. Long Tall Sally, which was founded in 1976, has […]
Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK. The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of […]
Publicis Media announced the promotion of Erica Taylor to the role of Managing Director, PMX UK. In her role, Taylor will oversee the group commercial trading and operational models across all business units. Working closely with the trading leads in each of Publicis Media’s six agencies, Zenith, Starcom, Performics, Digitas, Spark Foundry and Blue 449, […]
Data driven intelligence agency Future Thinking has appointed Myles Baker as Sales Manager, Analytics Platforms. Myles is responsible for sales of the Groups’ digital offering. His initial remit is to drive new sales opportunities for the company’s CX digital platforms, RecommendIT and TalkAboutIT, and to develop existing client relationships. He will also play a key […]
WRG, part of The Creative Engagement Group, has hired Jayne Marks as its Head of Healthcare Communications. Formerly Business Manager at Janssen, Marks will be responsible for providing senior leadership, support and guidance to the UK Healthcare Communications team. She will also work across WRG’s healthcare clients, to ensure the seamless delivery of projects that […]
Media iQ has announced the launch of its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully adopt Marketing Intelligence as its core business strategy. Marketing Intelligence connects marketing to business outcomes by turning siloed, unstructured […]
Saatchi & Saatchi Greater China announced that Wong Wai (Joe) has joined as Executive Creative Director (ECD) of South China to further reinforce Saatchi & Saatchi’s creative capability and industrial influence in the region. Joe will report to Fan Ng, Chief Creative Officer of Greater China. The agency’s previous ECD Paul Ho has moved onto […]
The Big Shot has been appointed by Andersen Press to launch The Bold’s in Trouble, the new book in Julian Clary’s The Bolds children’s books series, illustrated by David Roberts. The Big Shot will deliver an integrated creative campaign that will go live in September 2018. The campaign will feature outdoor advertising, regional radio, and cross platform […]
The Brand Consultancy arm of St Luke’s has won the brand brief for The Scotch Malt Whisky Society, following a three-way competitive pitch. The review was handled by Oystercatchers. Work to define The Scotch Malt Whisky Society brand with a new visual identity and execution that will bring to life the marketing, communications and member […]