Parker to Spearhead Communications and Marketing for The Many and Its Newest Venture, The Many Studios Leading integrated agency The Many has announced the appointment of Victor M. Parker II as its Director of Communications and Marketing. In his new role, he will report to Maggie Cadigan, Managing Director of Growth. As Director of Communications […]
Accord Marketing has been announced as Mole Valley Farmers’ new agency partner, tasked with delivering a paid search strategy that focuses on driving digital transformation whilst increasing engagement and brand awareness, and securing sales both online and in-store. Accord’s Chief Digital Officer, David Taylor, said, “Accord has a proven track record in delivering exceptional digital […]
– Agency will compete on a global level to manage world-class influencer programmes – Art of the Possible influence launches with clients including Pernod Ricard, bibigo and Laser Clinics Multi award-winning creative agency Art of the Possible has announced the launch of Art of the Possible influence (AOTPi), a new agency that will compete on a global level […]
Freeverse’s Living Assets™ technology will power access to and reward users for their engagement within Metahype – a new metaverse experience launched by CUPRA. Freeverse, the dynamic NFT infrastructure platform leading the way in creating User Generated Value (UGV) with blockchain-based digital assets, has partnered with CUPRA to power an innovative and interactive exploration of the metaverse. Debuting at the brand’s Exponential Impulse event in Berlin, Metahype is an ever-expanding virtual island where brands, creators andcommunities get together to socialize, collaborate, create, and live emotional experiences. The island is formed by different districts and common spaces that can be owned and used by brands, start-ups, and creators to connectand engage with the new generation. Users land at Metahype square, where they receive their Metahype Passport, a Dynamic NFT powered by Freeverse’s Living Assets™ technology, that represents the reputation of each Hyper. CUPRA has developed a gamification system that rewards users with ‘Hypes’ fortheir engagement and activity within the platform. “Cupra’s vision for the future of digital ownership – where […]
By: Kyle Tsuchiya – Senior Strategist , Barrett Hofherr Every Strategist Needs a Hobby Brand architectures, brief templates, perceptual maps… All essential tools for strategists like myself to have stockpiled in their personal Dropbox. But an equally imperative tool we don’t talk about enough is a hobby. Something to do besides sitting hunched over at […]
The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers Adaptive streaming specialist SeenThis has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to […]
DLMDD, the creative sound branding agency, announces the appointment of experienced music supervisor and adland DJ Jeremy Newton as Head of Agency Business. Bringing a wealth of industry experience to the role, Jeremy joins from SixtyFour Music where he has worked on music supervision for brands including Lloyds, Emirates and Argos. His most recent work […]
Sway Group, a leading full-service influencer marketing and branded content agency, announces that it has been selected after a formal review to handle the influencer marketing needs of California Raisins. “We are honored to be working with California Raisins, a brand that has been a household name for generations,” said Danielle Wiley, founder and CEO […]
New content studio offering full-service production capabilities names Emmy Award-winning marketer Scott Bradfield as managing director Independent integrated agency The Many has launched a new content studio offering that provides a complete suite of end-to-end production services and development, including original IP and branded entertainment. Emmy Award-winning production and development executive Scott Bradfield has been named managing […]
Full-service creative and production company Conductor brought home honors this week from the Fourth Annual Kantar Creative Effectiveness Awards. The global awards spanning 9 markets and 10 award categories celebrate the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 tested in 2022. What makes the awards unique is that consumers […]