Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year. It’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate […]
VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at the heart of its business model, further strengthening the Group’s business transformation positioning. […]
The Gate & MSQ Studios have appointed Sonny Botero as first Executive Producer on the back of strong growth. Botero will report to CCO Lucas Peon and will be responsible for elevating the work and for growing production capabilities across the agency and the group. Formerly a Senior Producer at Wunderman Thompson, Botero led the production […]
Markus Noder, Serviceplan International Managing Director and Partner, is taking on a dual role within the Serviceplan Group. As well as continuing with his current position, Noder will also act as spokesperson and Managing Director of the Serviceplan agencies, a role he takes on from the late Vincent Schmidlin, a highly regarded colleague of Serviceplan […]
Hakuhodo Inc., an integrated marketing and innovation company, is pleased to announce that it has acquired a majority stake in Indian independent brand agency group MA&TH Entertainment Network Private Limited (headquartered in Mumbai and led by CEO Amit Chandrra), and has made it a consolidated subsidiary. MA&TH is a brand agency group mainly serving clients […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
As the marketing industry expands into a prismatic collection of complex specialties, so too does the number of people specializing in them. How can a brand or agency manage all this? Who can afford all these highly skilled experts? Weightless, a new marketing consultancy, created by advertising and marketing legend Jon Bond, has the answer, collecting a network of highly vetted resources to talk […]
Creative UK has today announced the appointment of Lara Carmona as Director of Policy and Engagement. Working directly with policymakers, politicians and the most influential creative individuals and organisations, Lara will play a critical role in supporting, championing and representing the UK’s world-leading creative industries. Prior to joining Creative UK, Lara has dedicated her career to tackling some of […]
Just hours after Prime Minister Rishi Sunak teased a ‘new mission’ to make maths compulsory for all students up to the age of 18, Saatchi & Saatchi took to Downing Street to invite Mr Sunak to instead get on board with a more inclusive and hardworking ambition: to turbocharge creativity in schools to help boost […]
Mr. Pedersen, who started his career in his native Denmark, co-founded ‘Uncle Grey’ in 1996 a Grey Group ad agency based in Copenhagen. The creative hot shop was recognized as the highest ranked creative agency in the country during his tenure. Pedersen’s ascent within the Grey network soon brought him to its worldwide headquarters in […]