The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™, unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
As an addition to TUI Group‘s existing leisure hotel portfolio, this upscale hotel brand offers laid-back, contemporary luxury with highly tailored and flexible service. Being part of a leading global tourism group, TUI Hotels & Resorts wanted to diversify its portfolio by introducing a hotel brand that would help it enter a new segment of […]
Change highlight market expansion of popular product to every grocery store shelf Farmers Hen House, a premium egg company based in Kalona, Iowa, came to Bader Rutter looking to refresh its brand experience among consumers as it prepared to expand into conventional grocery stores across the country. “We spent a lot of time over the last year […]
The new design & venture studio will act as a discipline-agnostic accelerated international design partner, led by two of the most influential and internationally acclaimed design leaders in the industry. ZeroSixty will bring a fresh perspective to the world of experience and product design, focusing on a diverse range of design services and forward-thinking partnership […]
The New York Botanical Garden (NYBG) today unveils its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. An updated brand strategy, visual and verbal identity pave the way for a new chapter for NYBG, celebrating a closer alignment between the physical, local experience of visiting the Bronx-based […]
Published By Phaidon on Feb. 24th, Book Weaves a Narrative Around the Influential Studio’s Three-Decade-Plus Through The Lens Of Their Best Known Work For Amazon, McDonald’s, Metallica, And More Phaidon is delighted to present “I Love It. What Is It?,” available on February 24th in the UK wherever books are sold. This inspiring volume is […]
Brand designer, Val Toch joins Lewis Moberly as Creative Director this month. Val joins from Jones Knowles Ritchie where he has been Design Director for the past four and half years responsible for projects with clients which include PepsiCo, Ocado, Mars Wrigley, Costa Coffee, Danone and AB InBev. A highly experienced integrated brand designer, Val has […]
STORMBRANDS, the branding, design and communications agency, has set Invicta Finance up for future growth with a new and dynamic brand. A bold new creative platform for the boutique asset finance advisory firm is centred around the idea of ‘Partners in Ambition’. Invicta Finance is active in business aviation, yachting and high-end real estate, serving […]
Designit, the Wipro-owned global experience innovation agency, has bolstered its creative team in its Copenhagen studio with the appointment of Mikkel Lemvig as creative director, and the promotion of Niklas Mortensen to head of design. Lemvig will report to head of studio, Frida Setterberg, while Mortensen will step into the European leadership group reporting to Designit CEO Nic Parmaksizian. The appointments […]