The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]
Ahead of its 2024-25 season, the Royal Opera House announced that it would be changing its name to the Royal Ballet and Opera. Home to two-world class Companies—The Royal Ballet and The Royal Opera—the existing name described the place of work, and not who they were. The rebrand is a celebration of both art forms, […]
B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a global strategy […]
Korean Air is ready for take-off with a modern new look designed by global brand, experience and marketing consultancy Lippincott, elevating the national carrier to a premium international airline and expanding Seoul’s role as a global aviation hub. It is the first brand refresh since 1984 and only the second in the airline’s 55-year history. […]
Pioneering luxury travel company Abercrombie & Kent has revealed a complete brand overhaul. The refresh captures founder Geoffrey Kent’s spirit of adventure—a spirit that has driven A&K since its founding in 1962—while embracing a beautifully elevated aesthetic designed for the discerning modern traveller. A new tagline, Life, Well-Travelled, speaks both to the idea that travel gives […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
The world of travel has changed. Today’s travellers are looking for something different. Experience-driven, digitally savvy, and seeking authenticity over extravagance, they’re looking for meaning, immersive personal experiences and journeys they won’t forget. Kuoni, once an iconic travel brand, had become pigeonholed as luxury Indian Ocean honeymoons, limiting its broader appeal and relevance. Perceived as […]
Leading brand design agency B&B studio hires three new designers, bolstering the agency’s creative expertise across visual identity, packaging design and brand world for consumer brands. Gali Lucas joins B&B studio as Design Director, having held previous roles at Vault 49 and Design Bridge. Ben Fullerton also joins B&B as Design Director, having previously worked […]
The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for the 27th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done for Food and Beverage brands and outlets, and include categories for Integrated […]