ROOK/NYC creates brand experience for new bedroom to boardroom loungewear co, Wknd Nation

By on    Branding, Latest, Marketing  

ROOK/NYC creates brand experience for new bedroom to boardroom loungewear co, Wknd Nation

Independent Full-Service Creative Agency, ROOK/NYC, has created Brand identity, packaging design and digital experience to launch Wknd Nation for Wknd Nation, started by former SATC stylist Sofia Karvela and fashion industry veteran Phuong Ireland, is a casual loungewear clothing line designed with comfort.  ROOK/NYC set out to build a layered identity that would allow the Wknd Nation team the flexibility and confidence […]

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

By on    Branding, Latest, Marketing  

Tecate partners with Pearlfisher to create a new sub-brand of premium light beer, Tecate ALTA

As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]

Premium activewear brand Lagatta unveils new identity “for the women growing bolder”

By on    Advertising, Branding, Latest, Marketing  

- Activewear range for women aged 40+ reveals identity that defies stereotypes and moves brand into more positive, active space - Developed in partnership with Underexposed

Premium activewear brand Lagatta unveils new identity “for the women growing bolder”

 Lagatta, a premium activewear brand for women over 40, has unveiled a strong and bold new brand identity, created in partnership with Underexposed. With the belief that the industry has failed women over 40 by excluding them from design decisions and marketing activity, Lagatta founder Stephanie Reynders set out to create an activewear range for cool, […]

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