Dentsu One has launched a new campaign to mark Honda City’s 20 years in the Indian market. Honda City has been at the forefront in its category since inception. However, it is a lesser known fact that the brand has battled multiple competitive threats over a period of 20 extensive years and has remained at the […]
Award winning design house Springetts, was asked to create the branding for the two expressions of Single Malt Scotch Whisky – both from Annandale Distillery. Springetts had previously developed the distillery identity, but now their task was to create whisky brands on the basis of flavour character, rather than just provenance, whilst still appearing credible […]
Consumers are increasingly taking charge of their own wellbeing and have become experts on their own health and beauty needs, choosing products that suit their lifestyles. A whitepaper from leading brand and packaging design specialist Sun Branding Solutions reveals that while this growing ‘betterment’ trend presents brands and retailers with a huge opportunity, they need […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]
Craft drinks specialist ROCKTAILS has unveiled the first lightly sparkling botanical blend in their range, “The Citrus Spritz” with design from B&B Studio. Made using the finest distilled botanicals, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B Studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, […]
Just in time for the holidays in 2017, award-winning chocolatier Willie’s Cacao launched a range of luxurious truffles with the help of global brand design agency BrandOpus. Not your average chocolatier, Willie Harcourt-Cooze was the UK’s first bean-to-bar chocolate producer and hand crafts all of his chocolate from his kitchen in Devon. With his dedication […]
UFC, the world’s premier mixed martial arts organisation, unveiled its commemorative 25th anniversary logos that will be used throughout 2018 to celebrate the global brand’s historic milestone. The commemorative logos will appear as part of the brand’s year-long 25th anniversary celebration, which officially launched January 1, 2018. “What started as an idea in 1993 to […]
Pearlfisher launches ‘Jolly Sockings’ – in partnership with established global charities and brands – to provide the homeless with a special gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, is aiming […]
Arla Foods has teamed up with the London office of strategic brand design agency Bulletproof to create a contemporary new packaging design for global cheese brand Castello. Bulletproof was appointed to the project in 2016 without a pitch. Castello’s commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its […]
Global brand design agency BrandOpus has designed a new London Edition range of teas for long-term brand partner Twinings. London is the place where it all began for Twinings. To celebrate everything they love about their home city, they have launched a range of teas dedicated to the city of London. The London Edition packs […]