Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new creative concept and visual identity for the next Digital Podge, which takes place on Friday 30th November. Lab’s concept for the now-legendary industry event, Unconsciously Coupling, is […]
Elephant Atta will bring Diwali celebrations to Leicester in 2018, with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own delicious Cha-pizzas from a bespoke Citroen H van. Delicious pizza toppings will give visitors the chance to create […]
McCann Worldgroup was recognised as “Network of the Year” at the Golden Drum Festival, for the fifth time in six years and third year in a row. This continues the unprecedented track record started last year when, for the first time in the festival’s history, a network received this accolade this number of times, previously […]
Bupa Global, the international health insurance arm of Bupa, announced its sponsorship of Barbican Art Gallery’s major new exhibition Modern Couples: Art, Intimacy and the Avant-garde. The exhibition will be Bupa Global’s first ever art-related sponsorship; reflecting Bupa’s wider corporate and social responsibility commitment to positively impact its customers, employees, wider society and environment. […]
Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]
Launch specialist agency Five by Five has announced the entire panel for the UK chapter of its Launch Marketing Council. The official line-up of experienced marketers, investors and founders will hold its first roundtable on 12th September at London’s Devonshire Club, discussing launch marketing with the aim of promoting and establishing it as a discipline […]
Wasserman, the global partnerships and activation agency, is helping The National Football League (NFL) take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of […]
Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]
The Premier League is under fire at 2018’s Brighton’s Pride Festival, where its attitude towards homosexuality will be criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the country’s biggest LGBTQ event. Details of the exact nature of the activation have been kept under wraps, though the […]
Salad, the creative-led design and communications agency, revealed the visual branding and creative concept for 2018’s Design Podge Lunch – the design community’s invite-only annual networking event. Each year Podge Events enlists the artistic help of a creative UK agency to produce their design work. Salad developed the visual identity using Design Podge being in […]