Denim brand Lee and Ogilvy & Mather Shanghai announced today the launch of a new 360 Degree campaign, “Free Your Night Side,†which celebrates the freedom to express oneself at night when wearing Lee’s Night Skins jeans. Produced by a 360 team in Shanghai from O&M Advertising, OgilvyOne, Ogilvy Public Relations and Neo@Ogilvy, the integrated […]
Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role […]
ADFEST 2013 is building up to its launch date with added energy as the newly-formed ADFEST Collective starts to make its presence felt and planning gets underway for the event, held from 17-19 March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand. Says Jimmy Lam, President of ADFEST, […]
This is the question facing a group of students at Hyper Island, the creative and digital school of higher learning. As part of their learning module in the new program Digital Data Strategist, the students are tasked with creating online games about themselves. The students are to learn about gaming and success factors in game […]
Campus opening marks Hyper Island’s entry into Asia and opens up new career possibilities for creatives and communicators worldwide Hyper Island, the world’s leading learning institute within leadership, innovation and digital media, opens its doors in Singapore today, marking a long-awaited entry of the digital media learning phenomenon into Asia. The new campus marks an […]
Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF, which is currently outperforming the […]
A week after being named “Global PR Firm of the Year” by The Holmes Report, Weber Shandwick was named “Digital PR Firm of the Year” by PR News at the annual PR News Digital PR awards, held yesterday at the Grand Hyatt in New York City. “We are honored to be recognized as the best digital firm and proud to […]
After a successful Now / Next / Why event in London this week, Contagious share their take on Brand as Interface in New York. Now / Next / Why is taking place on Tuesday 9th October 2012, from 9am- 2pm at the CUNY Graduate Center, 365 Fifth Avenue, New York. In addition to speakers from Contagious […]
Weber Shandwick, one of the world’s leading global public relations firms, was named the 2012 “Global Agency of the Year” by The Holmes Report, one of the foremost public relations industry authorities. The firm will be honored on October 30th in Miami, Fla. at the annual Global SABRE Awards, sponsored by The Holmes Report. In bestowing this […]
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. O&M is the only agency in Asia to win any awards in this global competition and the colour of the metal will be revealed at the awards ceremony on 29 October at […]