In a new industry survey 89.7% of client businesses said that the most significant thing they are changing in 2021 is ‘ways of working’, with more than a third of those questioned planning to change something as fundamental as a business model. A major trend in line with this wave of organisational change is a […]
Introducing 40 Global Cultural Shifts Shaping Our World, from Body Debates to Platform Politics to Roots Revival This Isn’t Just a Trend Report. It’s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.
Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future. Backslash examines cultural shifts with an eye toward business impact, identifying […]
Ampli and Third Foundation join forces to launch first of its kind Artificial Intelligence solution for B2B sales growth
Two agencies have brought together their expertise to develop an Artificial Intelligence (AI) product which could revolutionise the efficiency and success of business to business (B2B) sales processes. In a year when growing sales is going to be more of a priority than ever, AI experts Third Foundation and specialist B2B sales growth agency Ampli […]
By Wybe Magermans, director at WMH and Branded
Since the Mayor of London declared a state of emergency on 9th Jan, Zone 1 Londoners have been living in “28 Days Later”. The centre of London has turned into a ghost town. The latest UK lockdown closed everything apart from the essentials and the government’s strong advice to stay indoors continues. But of course, people still […]
Last spring when the whole world went into lockdown, carbon dioxide emissions quickly plummeted. Although by June the emissions had already bounced back, this shows that change is possible with rapid and radical actions. Humans are however not wired to tackle complex and long-term threats, such as climate change, with such intensity.² To overcome this […]
As part of its latest investment plans, The Ozone Project has opened the virtual doors on a dedicated, Manchester-based regional hub to super-serve agencies and advertisers in the North. The creation of the northern hub sees Bill Dennett join the premium digital advertising platform in the role of Senior Agency Partner. As Ozone’s first regional […]
Global campaign looks to reach hundreds of millions of global citizens by early 2021, sharing reliable, accurate and engaging information, via mobile, on how to prevent infection and help contain the spread of COVID-19
Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. […]
PI Healthcare, experts in stakeholder strategy for the global healthcare, device, biotech and pharmaceutical industries, has partnered with leading creative technology studio Appetite Creative to launch a global content hub. “Targeting leaders in the healthcare profession, the content hub we created is anchored in Brussels and Tel Aviv, with users assigned to the most relevant […]
Celebrate a rather unusual year with OLIVER’s novelty Santa beard, made entirely from face masks
OLIVER – the only company to exclusively design, build and run in-house agencies and ecosystems for brands – has today launched a new Instagram filter that wishes clients and staff a Merry Christmask. To celebrate a rather unusual Christmas in 2020, OLIVER has created the ‘Christmask’ – a novelty Santa’s beard, made entirely from face […]
Because the best proof of elegance is to play collectively, Lacoste and BETC are endingthis very particularyear by setting up an operation in favourof Apprentis d’Auteuil—a French association that has been working since 1866 for the education, training and social and professional integration of young people throughout France. Between December 14 and 20, all orderssent […]