In ANR BBDO’s new campaign for Beyond Retro, the second-hand chain will not only bring new life to clothes but also to the people who wear them – by turning the price tags on the clothes into Organ Donor Cards. The purpose is to encourage more people to actively take a stand for organ donation. Sweden […]
On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck. Eager to integrate Virtual Reality into the attraction, The View from The Shard turned to Happy Finish to […]
Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory – a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s global clients with early access to promising startups, a systematic approach for identifying, connecting and partnering with elite entrepreneurial talent […]
Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]
In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]
Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]
J. Walter Thompson Amsterdam were the toast of the Marketing and Communications Industry in 2016, greatly thanks to projects such as ‘The Next Rembrandt’ that helped bag them the Innovative Agency of the Year prize at the Cannes Lions Festival last year. A year on, we got a chance to sit down with the Creative […]