Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]
Ground transport provider Uber for Business has launched a dynamic out-of-home (OOH) advertising campaign at London City Airport, designed to engage business travellers as they arrive in the capital. The campaign features a mix of static and animated digital displays across the airport. These adverts aim to raise awareness of how Uber for Business streamlines corporate […]
2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]
Clemmie Telford joins McCann from ITV to spearhead creative content offering Clemmie Telford has been appointed Executive Creative Director at McCann Content Studios. Spearheading creative content, Clemmie will be based out of McCann Central in the UK working across the agency and broader network to upscale the social and influencer offering and drive innovation for […]
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s Southern Europe […]
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a […]
Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Brandon to support its continued growth and expand awareness and engagement for its premium pet nutrition […]
Whole Earth Foods is delighted to announce it has appointed St Luke’s as its lead creative agency without a pitch. Whole Earth’s owners KP Snacks handled an internal review of requirements, which led to the appointment of the agency. St Luke’s remit for Whole Earth will include brand strategy development and creation of all ATL and digital communications for the Whole […]
VeSync, a leading producer of smart-home products, today announced that it has appointed Joybyte as the lead influencer-marketing agency for one of its consumer brands, Etekcity. The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync. The agency has been working with VeSync on several brands in its consumer portfolio—namely Levoit, Consori and Pawsync —since last […]