Marketers are being given something to chew over this Christmas alongside their turkey following publication of a SurveyMonkey analysis of Christmas advertising campaigns, which found that just 12 per cent influence consumer shopping habits. A massive seven in eight of those surveyed indicated that advertising camapigns held no sway over their purchase decision, insisting that […]
Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the William Hill World Darts Championships, which launches at Alexandra Palace in London this week. The second-screen social channel, Animal’s Arrows, is devised and created by Havas Helia. Launching today, […]
The Advertising Standards Bureau of Australia recently released case reports on the most complained-about advertisements in 2015. Here are the top 10 commercials the Australian people found offensive this year, including why viewers considered each inappropriate. We’ve included a sample comment from each case report, and whether the ASB chose to take the ad off […]
Tesco has tapped into the hysteria and anticipation surrounding the December 17 premiere of ‘The Force Awakens‘ with a vegetable-led tribute to Star Wars. The ads by BBH London, play on arguably the most famous line from the original ‘Star Wars’ trilogy – “I am your father” – which Darth Vader utters to his son, […]
Women’s cancer charity Victoria’s Promise (VP) has launched a festive social media campaign which taps into the ‘selfie’ phenomenon. Using the hashtag #VPHippyXmas, the charity will ask people to create a Purple Hippy Santa Selfie, using a bespoke Santa Hippy Santa creator. Participants are then encouraged to share their photo on their social channels. The […]
Volkswagen’s newest advert is about family, growing up, and forgiving the inevitable little mistakes of every day family life. To match some of the chaos, Tracks & Fields‘ latest work of sync licensing adds an element of the wild. The advert for Volkswagen’s new Touran focuses on the family oriented audience of the company’s new […]
Mindshare, the global media agency network that is part of WPP, has ended the year with the top awards across the most respected awards ceremonies globally. The agency’s 2015 roll call of success includes: Media Agency of the Year – Cristal Festival Media Network of the Year – Campaign Asia Pacific China, India, South Asia, […]
M&C Saatchi Tel Aviv has launched a simple but innovative campaign for Israeli animal charity, Herzelia Loves Animals, using a billboard construction to demonstrate the caged lives that many cats and dogs are subject to. In Israel, many non-profit organizations care for tens of thousands of abandoned cats and dogs. However, the cages in which […]
Former BBC weatherman Michael Fish kicks up a storm with some fishy predictions for 2016 in a video released today. Fish tackles trend forecasting for the year ahead – confidently predicting that goose GIFs will be ‘huge’ next year, that beards are over and that ‘bald’ is the hot new hipster hair trend for 2016. The famous BBC […]
Homewares and furniture retailer Habitat has unveiled its new eCommerce platform, designed by digital commerce consultancy Salmon, which aims to capture a mobile audience and take advantage of the increase in traffic it has seen over the last year. In the past 12 months, the brand has reported a 35 per cent increase in traffic […]