NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/05/Fujitsu_Graded_Master-720p_HD_MPEG_4_converted.mp4[/KGVID] Fujitsu has launched a new global online film targeting business customers showing how it harnesses data to digitally transform people’s lives and businesses. The film, created by mcgarrybowen and Found Studio, aims to reinforce Fujitsu’s position as a world leader in the processing, storage and analysis of Big Data and bring to life the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/DANONE_SHADOW_60_SEC_2016-05-12_1800.mp4[/KGVID] Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats […]
M&C Saatchi Stockholm has created an unearthly new campaign for Com Hem, Sweden’s leading provider of TV and superfast broadband, after being appointed the lead agency for the brand earlier this year. Com Hem (which translates as ‘Come Home’ in Swedish) has a superior product offering: Sweden’s fastest broadband and the country’s widest range of […]
OLIVER Group has poached Havas London’s head of technology and innovation. Michael Olaye will play a pivotal role at OLIVER-owned digital agency DARE to harness the power of its digital offer. As well as this, Olaye will spearhead strategic technical planning for OLIVER Group UK overall as part of its ambitious growth strategy. Olaye’s remit […]
The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]
Instagram’s new logo launch last Wednesday has certainly divided opinion amongst the public, as well as the design community. The new vibrant design is such a departure from its comparatively plain brown and grey predecessor that the move has generated much attention. According to Instagram’s official blog: “The Instagram community has evolved over the past five years from a […]
Creative agency 23red has unveiled a video and social campaign for the Equality and Human Rights Commission (EHRC) to promote workplace maternity rights for young expectant mothers. Research by the EHRC and The Department for Business, Innovation & Skills (BIS) found that a quarter of mothers under 25 reported experiencing a negative impact on their […]
Award-winning brand agency, Lambie-Nairn, has revamped the look and feel of international news channel, Euronews. With a brief to modernise the brand whilst maintaining Euronews’ position as the number one European news provider, the new identity is set to roll out this evening (Tuesday 17 May) at 10 pm CET. Lambie-Nairn was tasked to create a […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/BRO_SKPR064_040_YouTube.mp4[/KGVID] Sky has launched a major new campaign recognising the nation’s obsession with box sets, showing just how ‘Addictively Good’ Sky Box Sets are. The campaign comprises: TV advertising; press; outdoor; social and digital. Created by Brothers and Sisters, the campaign takes a comical look at the inner conflicts faced by everyone who’s […]