THIS™ APPOINTS ST LUKE’S AS LEAD CREATIVE AGENCY

THIS™ APPOINTS ST LUKE’S AS LEAD CREATIVE AGENCY

THIS™, the fastest-growing plant-based meat alternative brand, has appointed St Luke’s as its lead creative agency following a competitive pitch managed by new Marketing Director Debbie Epstein, in a pitch called following the decision to scale-up marketing investment for the key new year trading period. St Luke’s will be the creative agency of record for […]

The Shipyard Taps Scotts Miracle-Gro Former CMO Patti Ziegler as Managing Partner 

The Shipyard Taps Scotts Miracle-Gro Former CMO Patti Ziegler as Managing Partner 

The Shipyard, one of the nation’s fastest-growing independent advertising agencies, has named Patti Ziegler Managing Partner. Most recently serving as Chief Marketing Officer (CMO) and Strategic Business Lead for the multi-billion-dollar Scotts Miracle-Gro Company, Ziegler will now oversee a portfolio of clients as well as marketing and demand generation for The Shipyard – which now has 400 employees, […]

KLEENEX BREATHES LIFE INTO NEW RANGE OF TISSUES WITH ART-INSPIRED CAMPAIGN FROM FCB LONDON

KLEENEX BREATHES LIFE INTO NEW RANGE OF TISSUES WITH ART-INSPIRED CAMPAIGN FROM FCB LONDON

The work, created in collaboration with artist Alma Haser, promotes new ‘scrunch to release’ scented tissues from the brand. Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when […]

John Lewis Partnership unveils new Made By Care range designed by care-experience artist in campaign created by Saatchi & Saatchi

John Lewis Partnership unveils new Made By Care range designed by care-experience artist in campaign created by Saatchi & Saatchi

The John Lewis Partnership has unveiled its latest campaign, specifically designed to raise donations for its Building Happier Futures programme. It was created in collaboration with Saatchi & Saatchi and fine artist – Izaac. The work leads with the design and launch of an exclusive lifestyle range created by the fine art student, which today […]

Precision CTV and YouTube targeting maximised Black Friday footfall for Audience Store’s Furniture Village work

Precision CTV and YouTube targeting maximised Black Friday footfall for Audience Store’s Furniture Village work

Using such channels to supplement linear TV activity, Audience Store was able to help Furniture Village beat footfall and sales targets in the lead-up to Black Friday last year. The campaign is one that will inevitably interest habitual TV advertisers intrigued by the possibilities of CTV for brand and performance. Furniture Village has relied on linear TV as its […]

Yes& Helps Community College of Philadelphia “Rise from Within”

Yes& Helps Community College of Philadelphia “Rise from Within”

The college has a new community-oriented look and feel thanks to the agency’s rebrand Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign. The new tagline, “Rise from Within,” logo and design elements aim to reframe the college’s identity as one that empowers […]

Eyeing Growth For Media Team, Pavone Group Adds Four; Names Jeremy Freeman as Media Director

Eyeing Growth For Media Team, Pavone Group Adds Four; Names Jeremy Freeman as Media Director

With the goal of growing its media offering in 2024 and beyond, Pavone Group has announced four new hires for its media department, including industry vet Jeremy Freeman as media director. In addition to overseeing the expansion of the media department, Freeman will lead responsibilities for all media strategy and buying across Pavone Group and its agencies.   […]

A&G’s NEW THIRD SPACE STUDIOS FILLS A COMMUNITY GAP

A&G’s NEW THIRD SPACE STUDIOS FILLS A COMMUNITY GAP

The agency’s new production studio, open to the community, makes quality creative possible for all – including small nonprofits like The Wonderfund A&G‘s (Allen & Gerritsen) new Third Space Studios is not just a full-service production offering for the creative agency. It’s filling a gap in the community by making a complete video and production […]

SuperHeroes Expands JIMMY Collective to Include AI Craft

SuperHeroes Expands JIMMY Collective to Include AI Craft

The digital art collective brings top global AI artists into its offering SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known […]