Nike’s new ad celebrating Tiger Woods’ return to the top of the world’s golf rankings has been criticised for glossing over the athlete’s public fall from grace by using the slogan, “Winning takes care of everything”. Woods returned to the golfing top spot on Monday 25 March after winning the Arnold Palmer Invitational tournament. To […]
To promote its new CLIO car model, vehicle manufacturer Renault took some unsuspecting customers on an unbelievably ‘sexy’ test drive. The drive starts off normally—until the salesman prompts the driver to press the ‘Va Va Voom’ button, which causes the scene in front of car to change—transporting the driver to the streets of Paris. After […]
WPP and client Ford have apologized for a series of controversial online ads that were created and posted by a JWT India staffer. JWT is one of WPP’s global agency networks. The ads, which were not authorized, were posted Friday and taken down after the client and agency became aware of them. One of the […]
To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]
Esquire partnered with startup Volio to create the ‘Talk to Esquire‘ app, which offers advice and recommendations from three of the magazine’s columnists. Nick Sullivan, David Wondrich and Rodney Cutler will ask you questions about your needs and preferences, “listen” to your answers through voice-recognition technology, and then give pre-recorded responses about what’s right for […]
Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Chrome World Wide Maze is the latest experiment from the Google Japan crew that syncs the mobile Chrome browser to a tab on the […]
A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]
Sporting Connect is celebrating reaching the 1000 members-mark with the release of its brand new mobile app for iPhone and Android devices. The App is completely free and is the beginning of a whole new mobile era for the online football community, which aims to connect all aspects of the game including coaches, players, referees, […]
Dutch designer Hella Jongerius has designed new World Business Class cabin interiors for KLM. Jongerius has worked across all interior touchpoints, including on the new fully-flat seats, and her work has included new carpeting, decorations, curtains, lighting and blankets. KLM says the guiding principle of the designs has been ‘to ensure that passengers feel at […]
There is at least some evidence showing that ESPN is starting to derive more digital traffic from mobile devices than from a PC or laptop. In at least one month among men 18-plus, 18 million accessed ESPN content via just a mobile device, compared to 16 million using only a PC or laptop. The data […]