Very has unveiled its new toys campaign, ‘Daydreaming’, which has been designed to inspire families to start their Christmas toy shopping early. The new campaign is being launched as research from the online retailer reveals more than three fifths of people think about Christmas in October, with many wanting to avoid missing out while spreading […]
Silentnight return to our screens this week with a primetime campaign by Dinosaur. It marks a return to TV for the UK’s most trusted sleep brand and is part of Silentnight’s broader mission of celebrating the great British sleeper. The ad is an upbeat and uplifting celebration, reflecting the unique place the brand has in […]
Award-winning Consumer and B2b PR, Digital and Influencer Marketing agency, Clarion Communications, today announced a trio of powerhouse additions to its ‘Very Clever People’ advisory board, further strengthening its ‘Clever Works’ approach to creating impactful campaigns. Joining the ranks are renowned author, coach, and TV presenter Anna Williamson, esteemed Professor and Design Historian Deborah Sugg Ryan, and […]
Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, […]
The Dutch Museum Association and KesselsKramer launch a campaign to encourage young people to visit museums without filters Combinations Striking encounters between the diversity of young people and works of art or museum environments are the new campaign that aims to position the museum among a younger target group as a sanctuary for all beliefs. […]
Social Experiment Utilizing “Pay What You Want” Pizza Truck Underscores Newman’s Own Mission to Support Children Who Face Adversity by Donating All Proceeds to Charity Newman’s Own, Inc. recently unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the nation through a “Pay What You Want” pizza truck tour created by […]
In a bid to score Super Bowl work, Party Land is shaking things up with a series of Cameo videos featuring Cameo videos by The Real Housewives of New York City star Sonya Morgan, musician Kenny G, and even Santa Claus. The independent agency is offering “two free rounds of creative on any Big Game brief,” aiming […]
Chase today launches a major new advertising campaign and brand platform, designed to inspire customers to realise the potential of their money. The new platform and campaign – which comes three years after Chase‘s launch in the UK – signifies the next step in Chase’s growth as it continues to broaden its product offer and supports a […]
Publicis Groupe UK has announced today (Monday 30th September) the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, which includes brand activation, retail experience and omnichannel marketing, will help clients seamlessly integrate brand and commerce. The new agency seeks to […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview with Paul […]