Four-part social media campaign from Superdigital takes a hands-on approach to launching Copilot+ PCs, organically earning 9 million views and over 200K engagements As longtime partners, Microsoft and independent creative agency Superdigital have created some of the most memorable brand moments on the internet – from viral TikTok filters to internet-breaking collabs with satirical designer […]
Fintech, in the guise that we know it today, really only began to establish after the 2008 financial crisis. Consequently, the last 10 years have been a period of rapid expansion. At one point, the sectors seemed unstoppable, but now it’s coming of age, regulation has crept in, with the Financial Services and Markets Act […]
The Cat Conversion System is an innovative collaboration between WHISKAS®, CHEP Network, AMV BBDO, EssenceMediacom and Enthral WHISKAS®, a trusted leader in cat food since 1958, is turning self-proclaimed ‘cat haters’ into ‘cat lovers’ through an innovative new program in partnership with CHEP Network, AMV BBDO, and EssenceMediacom and Enthral. Launching first in Australia, WHISKAS® new cat adoption campaign […]
Supported by Brazilian celebrities such as Tatá Werneck, João Vicente de Castro and Gabriel Louchard, the initiative will include the largest genetic study to date of Caramelos and the founding of the Caramelo Kennel Club PEDIGREE®, the leading brand in dog food in Brazil and the world, is launching the campaign “Caramelo,” starring the so-called Caramelo mutt […]
Publicis London, in partnership with nicotine-free portable aromatherapy diffuser Ripple+, has launched a new campaign to raise awareness about the dangers of illegal vapes. Launching today, the aim is to educate people who regularly use illegal vapes on the harmful ingredients and toxins they contain – including lead. While 5.6 million adults in the UK vape, 11% […]
American fans of superstar Jin, of 21st century pop icons BTS, and Korean ramen are the immediate targets for a new campaign from Santa Monica-based agency The Many. Otoki, one of the biggest food companies with 56 years of experience and leadership in 31 Korean food categories, is eager to replicate their flagship Jin Ramen’s popularity in the U.S. and […]
“Master Pieces” blends classic art with health care messaging from the Katz Institute for Women’s Health A new campaign from New York independent agency StrawberryFrog is helping to rewrite women’s health history, highlighting what is missing through a strong health care solution from Northwell Health’s Katz Institute for Women’s Health. For centuries, medical findings have been based on male-oriented […]
StrawberryFrog, the agency built to help clients outleap the relentless changes they face, have added industry veteran Jeb Blatt to their leadership team to lead growth. Strategic growth leader Blatt joins from Stagwell’s newly formed eight-agency Doner Partners Network where he helped deliver a staggering 54% growth. His wins included a roster of impressive major […]
Leading golf shoe brand taps into the sillier side of Pro Golfers in new work from Opinionated FootJoy, the #1 shoe in golf, is bringing its Feel the Joy campaign into 2025 with a fresh series of films by Oregon-based advertising agency Opinionated that put the spotlight on both the revolutionary new HyperFlex shoe and the elite […]
The Chartered Institute of Marketing has announced AdEd from King’s Business School, King’s College London as the winners of its global student marketing competition, The Pitch. Now in its fourteenth year, The Pitch sees students from leading UK and international universities compete to respond to a real-life marketing challenge, in a bid to win the title of […]