DUDE Wipes, the flushable wipe brand and a leader in the bath tissue category, is continuing its run of irreverent marketing with the launch of its new national campaign: The Evolution of Wiping. The campaign marks the latest iteration of DUDE Wipes’ beloved “Best Clean, Pants Down” platform, which first debuted in 2023. The work takes viewers through a […]
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]
Agency Cornett crafts a confident, convincing case for spontaneity Typical tourism marketing calls on visitors to meticulously plan visits around their city’s popular tourist spots. Visit Dublin Ohio and agency Cornett are taking a different approach with a new campaign that encourages travelers to ditch the planning and “just go,” assuring a satisfying, unforgettable experience no matter where they […]
Award-winning Los Angeles-based creative company The Many is launching in Australia. Spearheaded by co-founder Damien Eley, who has returned to Australia after two decades abroad, the move represents the first step in bringing The Many’s successful participation model to a new market. “This isn’t a traditional agency launch and we’re not here to just work for hire,” […]
Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI. Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, today announced a summer special offering: effective immediately, its proprietary Attention Index will be included as a standard feature, free of charge, with every direct IO campaign. This offer applies exclusively to direct bookings and does not apply to programmatic deals. The decision comes at […]
UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]
Rockstar rebrands GWR train encouraging sustainable travel International chart-topper Sam Ryder has teamed up with I came by train to unveil a new activation for the ‘I came by train’ summer campaign, a nationwide sustainability movement urging festival-goers and travellers to choose train travel over cars and flights. The creative is led by independent agency […]
New campaign ‘Moments That Matter’ captures the power of support – in tennis and in banking Barclays, official banking partner of The Championships, Wimbledon, has unveiled a powerful new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. Created by Barclays’ newly appointed global creative agency of record VCCP, Moments That Matter, dramatises the pivotal role of support that the right […]
Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record. The scope of work spans creative campaign development and production. Raymarine develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine […]