TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleSurf Growth. The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization. Founded in 2022 by Anthony […]
Today, Coca-Cola® builds on its legacy of personalised campaigns with the launch of ‘Share the Feels,’ the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends. Leveraging the groundbreaking success of ‘Share a Coke,’ and taking the personalised connection to a new level, ‘Share the Feels’ is designed […]
Lucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as […]
The integrated campaign brings the brand’s “Have You Eaten Yet?” tagline platform to life nationwide Panda Express®, the family-owned pioneer of American Chinese comfort food, is launching its first major national brand campaign under the new tagline, “Have You Eaten Yet?” The integrated campaign, which debuts April 24, just ahead of Asian American and Pacific […]
WWF-Brasil takes a lighthearted approach to raising awareness and donations for marine conservation Miguel and Elena are the perfect couple – the classic story, love at first sight. But Miguel is a fisherman, and with the oceans warming, he has to travel farther and farther to find fish. He goes so far, in fact, that he disappears. […]
The Gettys Group, a global collective of hospitality experts, partnered with award-winning brand strategy and design firm Blurr Bureau to reimagine their brand identity for a new chapter. As The Gettys Group’s inaugural hire Ron Swidler assumed the role of CEO, this evolution needed to reflect both the company’s rich legacy and a bold vision for the future. […]
Xfinity introduces new platform and tagline “The WiFi is Booming,” drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity. Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances—across time itself—beckoning fortune-seekers from earlier boom eras, racing to stake their […]
Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per impression, a score calculated as […]
Legends Soccer Group appoint star presenting duo Josh Denzel and Alex Aljoe to host Legends Ibiza this summer Legends Ibiza will see stars from the world of sport, music and entertainment competing in football, padel and golf events, alongside exclusive VIP parties and receptions, from June 2-5, 2025 Denzel and Aljoe will host daily shows […]
BrewDog Distilling Co.’s Abstrakt Vodka brought a splash of colour and creativity to East London on April 22nd with the debut of their first OOH campaign. The vodka brand, made for the nonconformist, revealed an installation on Quaker Street in Shoreditch, featuring an all-white billboard. From 12pm, curious passersby were invited to make their mark […]
