Grubhub has hired Piedad Rodriguez as Director, Brand Insights and Strategy. Rodriguez was previously Director of Global Consumer Insights at Google and is recognized for her expertise in unlocking data insights to drive impactful marketing strategies and communications. In her newly created role at Grubhub, Rodriguez is leading strategy and data insights for the brand. She joins the […]
Tourism Ireland has appointed Grey London to develop its global creative work from January 2025. Tourism Ireland’s role is to grow the value of overseas tourism to the island of Ireland by marketing effectively across 13+ overseas markets. The organisation was looking for an agency with a track record of influencing audiences across languages and markets, while working effectively […]
Dove, the world’s largest self-esteem education provider, is inviting women to rip up the rules and let go of the ‘pursuit of perfect’ when setting their 2025 new year’s resolutions. This new year, Dove is asking women to break free from limiting beauty standards by setting a #NewYearsUnresolution for 2025. Participants have been encouraged to […]
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to […]
Award-Winning Creative Studio Strengthens Leadership Team With Elevation of Executive Lauded For Her Account Building Skill 404 Design & Innovation, a creative company operating globally and founded in Brazil, today announced that Mariana “Bale” Balestra has been promoted to Partner and Chief Operating Officer. Balestra has been with the 404 team since its inception at […]
Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response […]
1st Central, a leading motor insurance provider, and Armadillo, an award-winning CRM specialist, have announced a new partnership. The brief is to accelerate 1st Central’s growth by delivering added value to customers through creative, personalised, CRM experiences. The partnership leverages Armadillo’s expertise in technology, strategy, creative, and data, to support 1st Central’s ambition to break […]
Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a clear message: if someone goes dry, it doesn’t matter why – it’s their choice. Whilst social pressures around moderation still exist, Heineken® hopes to shatter the stigma associated with choosing not to drink alcohol, defending people’s right to make […]
Ocado Retail, the UK’s fastest-growing online supermarket, launches a new integrated campaign from the first day of the new year – which cuts through the usual January price-cuts offers and sales retailer messaging. The TV ad, which launches 1 January and runs through to 31 March, will appear in 30-second and 10-second versions, and is […]