The Chartered Institute of Marketing has announced AdEd from King’s Business School, King’s College London as the winners of its global student marketing competition, The Pitch. Now in its fourteenth year, The Pitch sees students from leading UK and international universities compete to respond to a real-life marketing challenge, in a bid to win the title of […]
Hayley James, Associate Director at global brand experience agency, Sense Parents are one of the toughest groups for marketers to reach. We’re busy, overstimulated, and just trying to make it through the day without bribing our little ones with another snack. Between juggling work, children, and – let’s be honest – our own sanity at […]
The All England Lawn Tennis Club has appointed VCCP, the challenger network for challenger brands, as its global creative agency of record – beginning with The Championships, Wimbledon 2025. Photo Credit: AELTC/Joe Toth VCCP will work with The All England Lawn Tennis Club to develop a new global creative advertising strategy for this iconic tennis event, engaging sports fans worldwide. The […]
For World Down Syndrome Day 2025, CoorDown presents NO DECISION WITHOUT US, the international awareness campaign created in collaboration with the New York-based agency SMALL. An engaging musical featuring Caterina Scorsone, the beloved star of “Grey’s Anatomy” and mother of a daughter with Down syndrome. For the first time in a CoorDown campaign among the […]
House 337 unveils powerful new campaign to highlight the urgent need for domestic abuse support Women’s Aid, the UK’s leading charity working to end domestic abuse, has launched a groundbreaking new campaign, ‘The Monster Who Came to Tea’, aimed at pressuring the government to re-evaluate funding for domestic abuse support services ahead of the Spring […]
Very has released the latest chapter of its distinctive Haus of Flamingo brand platform which, for the first time, is branching out beyond womenswear to reflect customer shopping habits. Haus of Flamingo has had a flying start since launching in Summer 2024, driving strong brand attribution and greater distinction. This has driven an impressive 10% uplift […]
McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]
From strategy to packaging to creation of the new website, TBA Outdoors, an outdoor leisure-oriented marketing firm, worked with ARL on the launch Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in […]
Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease […]
Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building on a wider creative and out-of-home (OOH) campaign which launched at the start of the year. From 9th-15th March, Kallø will be bringing its latest product, Organic Granola, to life with […]