ECI Media Management’s Media Inflation Report Update predicts global inflation across all media at 5.2% in 2022
ECI Media Management has today released its latest Media Inflation Report Update, which provides updated forecasts for media inflation in 2022. The report indicates that overall media inflation in the UK will be at 4.3% in 2022, down slightly from predictions of 4.4% earlier in the year. This small drop is driven largely by […]
‘Whatever Your Journey, it Starts Here’ featuring photography by HALAL’s Elza Jo and a film directed by Berlin based directors A Nice Idea Studio
New EMEA-wide creative campaign inspires people to take a new adventure
The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at www.thesocialhub.co. The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has […]
McDonald’s is teaming up with some of the nation’s most famous chicken lovers in its latest campaign, led by Leo Burnett London, to launch the all-new McCrispy, McDonald’s first new permanent chicken burger in 15 years.
At the heart of the campaign is a film featuring TV presenter Maya Jama, who gatecrashes intimate chicken moments, commenting on the ways different people express their love for the new McCrispy. The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the camera: […]
Publicis Conseil, Prodigious and Sony Music Entertainment France join forces through an unprecedented collaboration in order to support artists of urban culture in the creative exploration of their artistic projects. A meeting of two worlds : music and communicationThis unprecedented partnership brings together the strength of three areas of expertise, and honors creativity in the […]
Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming in a campaign created by Grey London. Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus […]
“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the […]
A new global brand campaign highlights the myths and crazy lengths some people go to these days to save time and money on their next trip.
“The Ultimate Travel Hack.” The first-ever brand campaign Skyscanner’s 20-year history supported by paid social on YouTube, Instagram and Facebook has launched in Canada and Australia. It reminds travelers there’s an easier way to save time and money on their next trip. With inflation, a looming recession, and the complexities of travel planning post-Covid—the timing couldn’t be better. The campaign will […]
Ogilvy’s Unilever Global Team has hired award winning creative duo Liam Bushby and Alison Steven as Creative Directors. Bushby and Steven join from VCCP where they were Senior Creatives. Prior to VCCP, the duo created the ‘Reverse Selfie’ campaign for Dove while freelancing at Ogilvy 18 months ago, which helped to focus attention on the […]
Leading children’s charity Barnardo’s has launched a new multi-faceted campaign to highlight the challenges facing vulnerable children and families, as well as how the public and other partners can support its services to respond – especially during the cost-of-living crisis. Barnardo’s has developed a new brand film named The Big If, produced in partnership with creative agency […]
Found Objects, the original music and sound collective founded by award-winning Film and TV composers Jay Wadley and Trevor Gureckis, announced today the appointment of Elijah B Torn as Head of Creative Production. Torn is the latest addition to Found Objects’ eclectic and high-caliber community of composers, creatives, and filmmakers and a testimony to the […]
