Grey London has developed a new creative platform for online retailer Very.co.uk, ‘Life is this Very moment’. The new platform aims at making Very the nation’s most-loved, inclusive and helpful retailer. It underlines Very’s multi-category product offering and flexible ways to pay, which help customers say yes when it matters most. Carly O’Brien, Chief Marketing Officer at […]
VCCP have added a state-of-the-art 5.1 audio suite to their production capabilities with the launch of ‘Jungle @ VCCP’. In a first for the famous recording studio, Jungle has joined VCCP’s offices in Victoria, which will allow the agency to create broadcast grade audio for TV, radio, and other platforms in-house. The studio is built […]
CreativeRace Chairman, Gordon Bethell today announces the appointment of Rob Shaw as CEO to lead the evolution of the agency. The appointment of former Jaywing CEO, Rob Shaw, promises a new dawn for the business with a goal of building an agency group that truly combines creative and brand experience with the very best performance, […]
Detroit-Based Agency Bolsters Digital and Creative Talent
Full-service, Detroit-based advertising agency Doner announced the appointment of Ryan McKone as Senior Vice President, Director of Digital Strategy, and Carla Butwin as Vice President, Creative Director. “Our clients look to us to keep them on the cutting edge of digital content creation and execution,” said David DeMuth, CEO at Doner. “In recent years, we have propelled […]
Online marketplace app, Shpock, has appointed Red Brick Road and Goodstuff to re-launch the brand in the UK.
Following a competitive pitch process, Shpock has appointed Red Brick Road as lead creative agency and Goodstuff as lead media agency to launch their new brand positioning in the UK. The global brand launch includes a new brand identity and brand positioning for Shpock which is encapsulated by their new brand line, “The Joy of […]
To mark Record Store Day, O2, the UK’s No. 1 Network, have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from its brand-new TV advert, ‘You & Me Song’ by Joy Crookes. With O2’s rich heritage in music, the mobile operator prides themselves in supporting up and coming […]
Brand design agency Lewis Moberly has appointed Ben Sillence, former Global Design Manager of Maltesers and Dove Galaxy, as a Director of Strategy with immediate effect. Since its foundation in 1984, Lewis Moberly has worked with some of the most well-known and best loved consumer brands including Johnnie Walker, Selfridges and Waitrose Cooks amongst others. Most recently, they have […]
Initiatives are part of a commitment designed to open up the advertising industry to people with different perspectives, experiences and backgrounds
As part of its 50th anniversary celebrations, Saatchi & Saatchi is launching a new roadmap designed to improve entry into the advertising industry for Black, Asian and Ethnic Minority talent, and those from low social mobility backgrounds. Saatchi & Saatchi was founded in 1970 by two brothers, the sons of Iraqi Jews who escaped persecution in Iraq […]
41% of companies now focus brand purpose on doing good, rather than products 27% of companies now put ad budget behind promoting purpose
As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]
Award Winning Creative Director Charlotte Adorjan has launched an Online writing course.
The online course has been created to give people the tools and strategies to create persuasive copy that moves people to action. Adorjan believes lack of confidence is holding many women back, but by boosting their knowledge and learning how best to sell themselves, more women will be encouraged to write – either for their own ventures […]