The agency Leo Burnett, part of the Publicis network, has won the creative budget of Commerzbank. From January 2023 onwards, the Frankfurt agency will take care of Commerzbank’s advertising communication as lead agency. The decision was preceded by a multi-stage selection process in which the Publicis Groupe Germany team prevailed against renowned competitors. “Commerzbank is […]
Brand design agency Butterfly Cannon has strengthened its management, creative and client services teams, having diversified its offering in recent years. Butterfly Cannon is an independent design agency that specialises in aspirational lifestyle brands across beauty, drinks, fine foods, wellness, fashion and hospitality. It has expanded its skillset to suit the needs of modern brands […]
Joining in the newly-created global role of Head of Strategy, Asaro will work across Vault49’s studios in New York and London. Running her own strategy consultancy for the past 2 years, Asaro previously held senior roles at The Future Laboratory, Little Big Brands, and CBX.
Brand experience and packaging design agency Vault49 is pleased to share news of the team’s latest hire; Meg Asaro, who joins as the agency’s first Head of Strategy. Jonathan Kenyon, Co-Founder of Vault49, said of the appointment, “Brand Strategy, Creative Strategy and unlocking street-level insights are at the heart of the work we do at […]
The British Heart Foundation (BHF) are on the cusp of developing a revolutionary heart healing patch, which has the potential to save and improve the lives of millions of people living with heart failure. To get the project over the line, BHF have partnered with Saatchi & Saatchi to launch ‘Go Sanjay’, a multimedia campaign […]
A ‘major’ account win with Young’s is catch of the day for Perfect Storm
Leeds digital agency Perfect Storm has been appointed lead agency across all digital channels by Grimsby-based seafood giant Young’s. Following a competitive pitch process which involved agencies from across the UK, Perfect Storm has been appointed to support Young’s through a rebrand process and to lead a digital-first marketing strategy. This will deliver ‘always on’ […]
RXM Creative Search Engine Warlingo.org detects how many war terms a site is using, then suggests donating an equivalent amount to a suggested charity organization
At the Cannes Lions Festival of Creativity in June 2022, delegates were joined virtually by Ukrainian President Volodymyr Zelenskyy. He urged the global creative community to support Ukraine using the power of creativity in order to keep the conversations around the war alive, and keep the awareness momentum going. Galvanised into action by Zelensky’s address, […]
With 80% of marketers saying in-housing could be improved but 77% saying they would consider using a variation of the approach, it is clear a new model is needed
New research shows that marketers across the industry think in-housing is an operational nightmare (43%) that teams lack creative inspiration (39%) and that it’s difficult to implement (33%) as a model. The study of 150 CMOs across multiple disciplines at businesses with more than 250 employees was carried out by Content Studio, a new in-house […]
Ponzi Vineyards, a pioneering winery in Oregon’s Willamette Valley acquired by Groupe Bollinger in 2021, unveils a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collection. The new identity, created by BrandOpus, aims to encapsulate the Oregon landscape coupled with the art of wine making. […]
Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since […]
The first Metaverse for a good cause: WWF Germany and Savespecies open virtual exhibition space Digital art sale to fight the plastic crisis The official launch of the Metaverse for World Cleanup Day on 17 September With #OceanDetox, WWF Germany and Savespecies are opening the first exhibition space for a good cause in the Metaverse […]