The much-loved Argos catalogue takes centre stage in the retailer’s highly anticipated 2019 Christmas advertising campaign, launching tonight to millions of viewers across the UK. The new TV advertisement is expected to be the first blockbuster Christmas advert from a major British retailer this year, and it celebrates the iconic and long-standing tradition of circling your most-wanted […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jamie Williams has been a creative beacon for over 15 years now. He joined isobel in 2012 and put on the big boots as their Managing Partner. ‘If you need a deal […]
A book, a special person, a curious case…there are always plenty of stories behind a great film. Imagine what happens then if one of them involves beer. Not any beer, the King of Beers. Many might not know but Budweiser is also Halloween’s beer, more specifically Halloween II’s beer. And to celebrate the date, the […]
According to a study, 88% of women feel society promotes an “ideal” underarm; now, Dove Deodorant and Ogilvy UK unveil a brand new campaign celebrating all types of underarms. The new film, digital assets and print all seek to smash the stereotype and help women feel confident and uninhibited, however they have their underarms. Whether […]
Launching on October 30, the latest outdoor and press campaign by Velocity and CHE Proximity celebrates Velocity Frequent Flyer reaching 10 million members in the program. The campaign plays on surprising insights about how Australians are spending (or not spending) their Points, visually linking members’ behaviours to top global trending topics including Trump and Brexit. […]
British fashion brand Boden has boldly chosen to showcase some of their key Autumn/Winter 2019 pieces, including coats, jackets and knitwear, by ditching the catwalk and launching its models into an enormous pile of garden leaves. Fashion model, TV presenter and author, Jodie Kidd has taken on her most ambitious fashion shoot to date – […]
WWF-UK has launched an online tribute fund website where people can create a page in memory of relatives and friends, while also raising funds for the conservation charity. The tribute fund was created following enquiries from a growing number of WWF supporters asking how they could remember and celebrate a loved one’s memory and help […]
Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC São Paulo: a campaign that encourages people to read, with the book “Vanishing Stories”, conceived to hold stories written […]
We’ve all been there! We call it FOMO, Fear Of Missing Out: the anxiety that ‘something cool’ is happening elsewhere, and you’re not there to experience it. The reality, however, is that most nights out are not what they are cracked up to be and most of us often wish we were staying in, at home […]
LinkedIn, the world’s largest professional network, is set to launch its latest integrated marketing campaign, What Are You Searching For? You can search and find millions of jobs on LinkedIn and the campaign is designed to raise awareness of this. It explores the many reasons why people look for a new job and features the stories of real people […]